Senior Media Manager – Digital Focus

🔥 11 minutes ago

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NATURTREU

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🧘 Wellness

🍽️ Food & Beverage

Healthcare • Wellness • Food & Beverage

NATURTREU is a company that specializes in the development of plant-based nutritional supplements that are holistic, natural, and sustainable. Their products are designed to meet specific health and wellness needs without the use of chemical additives or fillers. Each product is created according to the latest scientific standards, ensuring optimal ingredient selection and dosage for effective results. The brand emphasizes its commitment to remaining true to nature.

📋 Description

• Take strategic responsibility for the digital and traditional media mix • Define KPIs such as CPM, CPC, ROAS, reach and frequency, and continuously track campaign performance • Analyze performance data, derive actionable recommendations and allocate budgets based on data • Develop and manage cross-channel media plans for online and offline campaigns • Select channels, plan reach and allocate budgets to target audiences • Create media briefings and align planning assumptions with stakeholders • Manage the media agency and act as the central point of contact • Purchase media inventory from agencies, publishers and direct partners • Negotiate terms, discounts and annual agreements with external media partners • Maintain and expand the network of service providers and partners • Oversee budget control, invoice reconciliation and regular reporting • Conduct market, media, audience, competitor and trend analyses • Optimize media placements in real time based on performance data • Collaborate with performance marketing, creative/content, product development and procurement teams • Identify new media channels, formats and technologies • Contribute to the implementation of AI-supported processes in media planning and ad buying

🎯 Requirements

• Ideally experience at a media agency or handling digital and/or traditional media for a D2C/e-commerce brand • Hands-on experience planning and buying media campaigns across multiple channels • Experience with Out of Home, TV, display, video, print and audio • Confident in working with external media partners, agencies and publishers • Ability to negotiate terms independently • Data-driven work style and knowledge of relevant media KPIs • Ability to translate performance data into concrete recommendations for action • Structured, proactive and independent working style • Willingness to drive projects forward independently and see them through to completion • Interest in AI-supported tools in the media context and openness to new technologies • Fluent German language skills • English skills are a plus

🏖️ Benefits

• 100% remote within Germany • Up to 90 days per year of remote work from other EU countries possible • Flexible working hours within core availability times • 30 days of annual leave per year • Company pension plan based on ETFs • Access to professional coaching, sessions and mental health and wellbeing resources via OpenUp • Employee discount on NATURTREU products • Summer and Christmas company events • Opportunities for professional and personal development