SEO Journalist
February 13
Description
• Create and execute a successful newsroom SEO content strategy for your assigned section. • Make proactive recommendations to editorial and audience teams throughout the day about trending search topics, SEO-focused article updates, and other optimizations to maximize article reach. • Create in-depth content briefs that include a general outline, user intent defining, and competitive research. • Strategically suggest headlines, meta descriptions, subheadings, related topics, FAQs, internal links, images/graphics, and content length. • Build and execute a SEO content calendar with topics, content ideas, and other strategic notes for our timely and evergreen strategies. • Pre-plan for future articles and events by suggesting coverage, performing keyword research, and compiling impactful SEO recommendations. • Suggest new topics or coverage areas to reach new audiences and collaborate with editorial, audience, and data teams to execute strategy. • Perform in-depth competitive analysis on competitor content to understand why a piece of content is ranking and how to create a competing piece that provides substantially more value. • Deliver impactful training sessions and provide daily SEO guidance to newsroom editors, journalists, and other team members. • Work closely with the SEO Manager to create and scale content marketing strategies to meet core company KPIs including sessions and user engagement. • Ensure all content follows Newsweek editorial guidelines and brand standards.
Requirements
• Relevant experience growing SEO within a newsroom environment. • Thorough knowledge of content factors directly related to ranking in Google Search (Top Stories) and Google News, including E-E-A-T, topical authority, and on-page optimization. • Strong proficiency with using Google Trends, Google Search Console, and any real-time content analytics tool such as Parse.ly or Chartbeat. • Some knowledge or experience with Google Discover.
Benefits
• Competitive salary • Comprehensive health benefits • Retirement savings plan • Paid vacation and holidays • Professional development opportunities
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