B2B Marketing Specialist

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🕒 April 21

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Nexton

WebsiteLinkedInAll Job Openings

51 - 200 employees

🎯 Recruiter

☁️ SaaS

Recruitment • Technology • SaaS

Nexton is a recruiting firm that specializes in hand-matching software engineers and technical talent for companies, primarily focusing on nearshore hiring solutions. They offer a personalized recruiting process that involves a team of experts to find and vet candidates, ensuring they align well with client needs. Nexton also provides tools and resources for salary calculations and team cost evaluations, highlighting their commitment to facilitating effective hiring processes in the technology sector.

📋 Description

• Contribute to the development and implementation of B2B communication strategies and initiatives to enhance brand awareness and promote key messages. • Ensure alignment with and a high level of respect for brand tone, style, and brandbook guidelines. • Supervise the entire process of content publication—from writing and editing to proofreading and publishing. • Develop and create engaging and informative written content for various B2B platforms, including websites, social media, blog, case studies, social selling, and other marketing channels. • Craft clear and compelling communication materials, such as sales collaterals, newsletters, and email campaigns. • Manage and curate content for B2B social media platforms to maintain a consistent brand voice and engage with the target audience. • Coordinate with freelance visual designers and copywriters ensuring timely content delivery. • Work closely with the revenue team to coordinate and execute client marketing initiatives to nurture and retain our client base. • Actively gather formal reviews (Clutch) from current customers to enhance our online presence and reputation. • Create engaging and targeted content for various client communication channels. • Collaborate with the revenue team to create marketing materials that support client retention and expansion efforts. • Support C-Level in the other marketing/revenue efforts like planning client Petite Events, sales pitching, and nurturing client relationships.

🎯 Requirements

• Bachelor's degree in Communications, Marketing, or a related field. • Proven experience (2+ yrs) in marketing and content creation within the B2B sector. • Strong writing and editing skills. • Attention to detail. • The ability to adapt content for different B2B audiences and platforms. • Excellent organizational, proactivity and project management abilities. • Proficiency in marketing tools and platforms. • Advanced/Fluent English proficiency.

🏖️ Benefits

• 100% remote • 4-day work week • 2 Weeks PTO • 1 Week Sick Leave • December Holidays Break • Maternity & Paternity Leave • Crypto Payment in USDT (Optional) • Many more!