Product Marketing Lead

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Nivoda

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛒 Retail

🛍️ eCommerce

🏪 Marketplace

💰 $30M Series B on 2024-05

Retail • eCommerce • Marketplace

Nivoda is an innovative company that offers the world's largest collection of natural diamonds, lab-grown diamonds, and gemstones. They provide retail solutions that make purchasing diamonds as easy as online shopping, offering express delivery and flexible credit terms, with quality control and logistics managed. Nivoda supports retailers with tools to showcase a wide variety of stones, reducing inventory risk while allowing businesses to remain competitive and maintain high margins. Their offerings include in-store and online solutions, such as virtual showrooms and diamond feeds, enabling retailers to instantly expand their product offerings.

📋 Description

• Own Nivoda’s positioning and messaging: define who we are for, the problems we solve, and the words we use, and keep them sharp as the business evolves. • Lead the go-to-market for product launches. Shape the narrative, coordinate across teams, and make sure new features land with the jewellers they are built for. • Build the competitive intelligence that keeps us ahead: understand the alternatives jewellers weigh, and give the team the arguments that win. • Arm our sales team with the enablement they need, from one-pagers and decks to talk tracks, so every conversation tells a consistent and compelling story. • Own the messaging and narrative on our core product and positioning pages, partnering with the teams who own the website and the signup experience. • Shape our pricing and packaging story so the value is obvious and easy to say yes to. • Feed clear, tested messaging into demand gen and content, so campaigns ladder up to one coherent point of view without ever feeling like an ad. • Ground everything in customer truth: talk to jewellers, run win/loss, and turn what you learn into sharper positioning. • Partner closely with product and the growth PM so what we build and how we talk about it stay in lockstep.

🎯 Requirements

• 5+ years in product marketing, ideally at a B2B or marketplace company, with a track record of positioning and launches that moved the business. • You are a builder. You would rather write the messaging, run the launch, and ship the deck than hand it off. • Exceptional writing and storytelling. You can take something complex and make it simple, sharp, and persuasive. • A strategic head for positioning: you can define a market, a segment, and a wedge, and defend your choices. • Comfort with data and customer research. You start from evidence, not opinion. • You work well across functions, especially with sales and product, and you build trust quickly. • Comfort as a senior IC on a small team, building process where none exists, with the ambition to grow a function over time. • You are AI forward, always testing new tools, and learnings new applications of AI to improve your efficiency and effectiveness

🏖️ Benefits

• Flexible working hours and vibrant company culture • Remote work • Opportunities for growth and learning • Unlimited holiday allowance • Chance to join during our exponential expansion phase