Email Marketing Automation (Pardot) Specialist

March 19

NMI

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201 - 500

Description

• Administrator for the Pardot email marketing automation platform • Support the marketing team with planning and executing campaign elements - email, landing page, and distribution lists. • Building email nurturing, demand generation and ABM multi-programs • Deliver marketing assets including email templates, forms, and landing pages • Provide feedback and input on best-practices to improve overall positioning, messaging, storytelling, and strategic plans. • Analyze campaign results in detail, draw insights and recommend data-based adjustments. • Establish and exceed campaign performance metrics such as open, click-through, and conversion rates. • Promote demand generation campaigns, branded content, webinars, events to customers and key target personas • Grow database organically with the intent of converting prospects into MQLs for SDRs.

Requirements

• 5+ years of hands-on experience with Pardot and Salesforce • Experience the Pardot email automation platform • Experience creating emails, landing pages, complex workflows in engagement studio, and lead scoring • Experience in B2B marketing (agency or client side) • Working knowledge of HTML, CSS, JS • Pardot Specialist or Pardot Consultant certification • Experience with Google Analytics, Tag Manager • Creating and using iFrame embeds, form handlers, and JavaScript • Bachelor's Degree required, or equivalent work experience.

Benefits

• Annual salary of $65,000-85,000 • A remote first culture! • Flex PTO • Health, Dental and Vision Insurance • 13 Paid Holidays • Company volunteer days