CRM Manager – Martech

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🕒 June 3

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Grupo OLX

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

🛍️ eCommerce

🏠 Real Estate

🏪 Marketplace

eCommerce • Real Estate • Marketplace

Grupo OLX is a fully digital company that empowers individuals in Brazil to fulfill their dreams by reinventing consumption models. Through a platform that enables users to buy and sell quickly, securely, and conveniently, Grupo OLX focuses on delivering exceptional experiences and fostering a community built on diversity, equity, and inclusion. The company operates major real estate portals and maintains a commitment to sustainability and continuous learning, aiming to create value for its customers, users, and partners.

📋 Description

• Lead the relationship, engagement, retention, and monetization strategy for OLX Brazil Group, working across the OLX, ZAP Imóveis and Viva Real brands for both B2C and B2B audiences. • Play a critical role in evolving our Growth Marketing strategy, leading the CRM transformation from a campaign-based operation to an advanced lifecycle marketing model focused on personalization, automation, data intelligence and omnichannel activation. • Build and scale a CRM strategy that drives direct impact on engagement, reactivation, retention, recurrence, conversion, revenue and marketing efficiency. • Evolve the Group's CRM strategy toward a more sophisticated, behavior-driven model based on advanced segmentation, product events, automation and personalization at scale. • Lead the implementation and continuous improvement of Braze and Salesforce Marketing Cloud, ensuring technical excellence, governance, data quality and speed of execution. • Build an integrated lifecycle view for different audiences: buyers, sellers, listers, professional advertisers, real estate agencies, dealerships, brokers and B2B clients. • Design automated journeys for key moments in the user and customer lifecycle. • Transform CRM into a significant Growth lever, connected to Product, Performance, SEO, Brand, Data and Commercial teams. • Develop a high-performing team with analytical depth, operational excellence, strategic vision and strong execution capability. • Act as an influential leader in executive forums, championing priorities, trade-offs, opportunities and CRM impacts on the business.

🎯 Requirements

• Experience in CRM, Lifecycle Marketing, Growth Marketing, Martech, Retention, Customer Engagement or related areas. • Experience directly managing teams and developing people. • Advanced knowledge of and hands-on experience with Salesforce Marketing Cloud. • Advanced knowledge of and hands-on experience with Braze or other engagement platforms. • Experience building or evolving robust CRM strategies in digital companies, marketplaces, platforms, e-commerce, apps, classifieds, fintechs, telecom, subscription businesses or other businesses with large user bases. • Strong analytical capabilities, with mastery of funnel metrics, cohorts, segmentation, testing, retention, engagement, conversion and LTV. • Experience designing automated journeys, lifecycle programs, trigger-based campaigns and personalization at scale. • Ability to move between executive strategy and technical depth, with sufficient knowledge to challenge architecture, data, integrations and measurement. • Experience in complex environments with multiple brands, products, audiences, channels and stakeholders. • Strong executive communication skills, cross-functional influence and priority management. • Preferred / Differentiators: Experience with marketplaces, classifieds, real estate, automotive, super apps, digital platforms or ecosystems with B2B and B2C journeys. • Knowledge of SQL, BigQuery, GA4, CDPs, BI tools and audience management solutions. • Experience with incremental measurement, holdout groups, uplift, propensity modeling and multivariate testing. • Experience in projects implementing, migrating or evolving a Martech stack. • Experience with WhatsApp, push, in-app, web push, SMS, email, integrated paid media and owned channels. • Experience in CRM strategies connected to product, transactional notifications, on-platform behavior and first-party data. • Advanced English.

🏖️ Benefits

• Market-competitive compensation • Health insurance • Dental insurance • Private pension plan • Flexible benefits that adapt to your needs • Meal allowance • Financial counseling • Perks club • Home office allowance • Mobility allowance • Childcare allowance • Life insurance • Extended leave • Support for sports, quality of life and wellbeing • Payroll-deductible loan with reduced rates