CRM, Content Analyst

Job not on LinkedIn

🕒 April 12

🏢🏡 São Paulo – Hybrid

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of Onodera Estética

Onodera Estética

WebsiteLinkedIn

501 - 1000 employees

Founded 1981

💄 Beauty

🧘 Wellness

👥 B2C

Beauty • Wellness • B2C

Onodera Estética is a Brazilian aesthetics and wellness franchise network offering personalized facial and body treatments, medical aesthetic procedures (such as Botox, fillers, HIFU, and laser), depilation, and skincare products through clinics and e-commerce. Founded in 1981, the brand operates over 50 units across Brazil and Europe, runs its own research and development center, and sells franchise opportunities while focusing on technology-driven, safety-conscious treatments to improve clients' beauty and self-esteem.

📋 Description

• CRM (focus on execution and setup) • Create complete customer journeys in Onodera’s CRM system (welcome, nurture, reactivation, and specific campaigns). • Develop smart segmentations for campaigns and flows. • Configure and optimize automated multichannel flows (email, WhatsApp, SMS). • Monitor key metrics and suggest simple adjustments (open rate, click-through, conversion). • Integrate forms, landing pages, and touchpoints with the CRM. • Produce blog articles based on defined briefs. • Write short copy for landing pages, emails, and funnel communications. • Ensure clarity, instructional quality, and alignment with the brand’s tone of voice.

🎯 Requirements

• Hands-on experience with CRM systems. • Experience building journeys and flows from scratch. • Familiarity with segmentation and automation logic. • Strong written communication with a focus on conversion (clear, direct, informative copy). • Organized, detail-oriented, and execution-driven profile. • Experience creating blog content. • Basic knowledge of funnels, inbound marketing, and performance. • Curiosity and willingness to learn.

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