Marketing Manager

March 27

OraSure Technologies

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Our innovative tools, diagnostics & services unlock access to accurate, essential information to advance global health.

501 - 1000

💰 $10.4M Grant on 2022-10

Description

• Develop and implement marketing content and programs to drive demand and awareness of company offerings • Collaborate with product managers on sales training and customer-facing materials • Lead new product and service launches, creating strategic plans for lead generation • Monitor and analyze effectiveness of marketing tactics and make recommendations for improvement • Participate in cross-functional processes with various teams within the organization • Target key customer audiences with compelling programs to drive revenue growth

Requirements

• Experience developing marketing strategies in regulated healthcare, life science, or infectious disease field • Understanding of market trends, care guidelines, KOLs, and industry trends • Ability to develop and execute marketing plans to achieve desired outcomes • Strong communication and collaboration skills • Familiarity with digital marketing tools and analytics • Bachelor’s degree in Marketing or related field preferred

Benefits

• Competitive salary • Comprehensive benefits package • Opportunities for growth and development • Collaborative and innovative work environment