Media Buyer / Paid Media Manager

🔥 0 minutes ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Paired

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

🎯 Recruiter

👥 HR Tech

Consulting • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Build, launch, and manage direct-response advertising campaigns across Meta (Facebook/Instagram), Google, YouTube, and TikTok. • Manage daily budgets, pacing, bidding, and campaign structures to maintain acquisition efficiency. • Monitor campaign performance and make data-driven adjustments to budgets, bids, audiences, and placements. • Take ownership of paid media execution in-house, replacing or managing third-party agency execution where applicable. • Ensure campaigns are launched accurately, on schedule, and aligned with business objectives. • Develop and execute structured weekly testing plans across creative hooks, copy angles, visual formats, audiences, and offers. • Analyze test results and scale winning concepts while eliminating underperforming assets. • Partner with creative and copy teams to provide actionable performance feedback and inform creative iterations. • Maintain a systematic testing pipeline based on campaign data and performance trends. • Build and maintain tracking frameworks using Meta Pixel, GA4, UTM taxonomies, Hyros, and Triple Whale. • Audit tracking and attribution setups to identify discrepancies and maintain data integrity. • Monitor ROAS, CPA, CTR, CPM, conversion rate, spend, and revenue. • Provide daily and weekly performance reporting and insights into campaign profitability and growth opportunities. • Identify tracking or attribution issues and coordinate with relevant teams to resolve them. • Allocate spend toward the highest-performing campaigns, audiences, creatives, and channels. • Monitor spend pacing and align budgets with performance targets. • Identify underperforming campaigns and assets and take appropriate action. • Balance scaling opportunities with acquisition efficiency and profitability goals. • Collaborate with sales and marketing teams to evaluate lead quality and downstream conversion performance.

🎯 Requirements

• Strong English communication skills, both written and verbal. • 3+ years of hands-on experience in paid media, media buying, or performance marketing. • Proven experience managing direct-response campaigns across Meta Ads, Google Ads, YouTube, and TikTok. • Hands-on experience with Meta Ads Manager and other relevant advertising platforms. • Experience with GA4, Meta Pixel, UTM tracking, and ideally attribution platforms such as Hyros or Triple Whale. • Strong understanding of key paid media metrics including ROAS, CPA, CTR, CPM, CVR, CAC, and spend. • Strong understanding of campaign structure, budget management, bidding, audience targeting, creative testing, and performance optimization. • Experience managing meaningful advertising budgets across multiple campaigns or accounts. • Strong analytical skills and ability to make decisions based on performance data. • Experience developing and executing structured creative and offer testing strategies. • Strong attention to detail and data accuracy. • Ability to work cross-functionally with creative, copy, sales, and marketing teams. • Strong organizational skills and ability to manage multiple campaigns and priorities simultaneously. • Comfortable working in a fast-paced, performance-driven environment.