Media Buyer – Financial & Investment Lead Generation

🕒 June 2

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Pareto Publishing

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

☁️ SaaS

🤖 Artificial Intelligence

Marketing • SaaS • Artificial Intelligence

Pareto Publishing is a company driven by advanced technology to create meaningful connections through precision-targeted email campaigns. Employing its MEGAML segmentation technology and proprietary tracking tools, Pareto Publishing specializes in optimizing audience engagement for brands by marrying cutting-edge data analytics with a focus on brand trust and loyalty. Known for innovations in email marketing, the company prides itself on preserving user privacy while offering a superior subscriber experience. Founded on the principles of empowering brands with data-driven insights, Pareto offers tailored and impactful marketing solutions that evolve with continuous optimization.

📋 Description

• Purchase and manage email lead generation campaigns from publishers, newsletter operators, and lead providers. • Identify, negotiate, and optimize direct media buying opportunities in the finance and investment space. • Develop and scale lead generation campaigns across: • Google Ads • YouTube Ads • Meta (Facebook & Instagram) • LinkedIn • Native advertising platforms • Additional paid acquisition channels • Build and manage retargeting campaigns to maximize conversion rates and improve lead quality. • Monitor campaign performance and optimize for CPL, CPA, lead quality, and ROI. • Conduct audience testing, creative testing, and landing page optimization. • Analyze traffic sources and lead performance to identify opportunities for scaling. • Work closely with sales and operations teams to ensure lead quality meets business objectives. • Manage advertising budgets and allocate spend across channels based on performance. • Track and report on campaign metrics and provide recommendations for improvement.

🎯 Requirements

• 3+ years of experience in media buying, performance marketing, or lead generation. • Proven experience generating leads in financial services, investing, fintech, insurance, or related verticals. • Experience purchasing leads or negotiating direct media buys with publishers and list owners. • Strong hands-on experience with Google Ads, Meta Ads, and YouTube advertising. • Experience building and optimizing retargeting campaigns. • Strong understanding of conversion tracking, attribution, pixels, and analytics platforms. • Analytical mindset with the ability to make data-driven decisions. • Excellent negotiation and relationship management skills. • Comfortable working in a fast-paced, performance-focused environment.