Growth Marketing Lead

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Profitable Tradie - Trades Business Specialist

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2008

💼 Consulting

🤝 B2B

📚 Education

Consulting • B2B • Education

Profitable Tradie is a business coaching and training company that helps owners of plumbing, electrical and other service-based trades businesses improve profitability, reclaim time, and build businesses that don’t rely on the owner. They provide tailored programs (for new, struggling, and scaling trades businesses), hands-on events, workshops, online training, free tools and templates, a podcast and a free book to teach systems, pricing, hiring, cashflow and leadership. Their services are focused on practical, results-driven strategies for trades such as plumbing, electrical, HVAC, roofing, tiling and joinery, with proven outcomes and measurable improvements in profit and reduced owner hours.

📋 Description

• Building and launching webinar funnels end to end. This includes registration, show-up sequences, the offer, the follow-up. • Designing and shipping quiz funnels that pre-qualify and pre-frame leads before they ever hit a sales call. • Driving up our call show-up and conversion rates. This is unglamorous, high-leverage work that prints money. • Developing our LinkedIn strategy into a real channel, not an afterthought. • Owning and evolving our book funnel strategy (our book is a core part of how we acquire clients). • Running and improving paid ads, organic social, and book launches. • Writing direct-response copy that converts; emails, landing pages, ads, scripts. • Bringing your own plays to the table and making the case for them with logic and numbers. You won't do all of this at once. You'll prioritize ruthlessly around what moves booked calls and revenue.

🎯 Requirements

• You've marketed high-ticket products, coaching, or info products before, and you understand the mechanics of that world. • You've got real hands-on experience across webinars, paid ads, organic social, and book launches (or a strong subset, with the appetite to own the rest). • You see marketing as part art, part science. • You can write something that makes people feel and then read the dashboard cold and kill what isn't working. • You can write direct-response copy that converts. This isn't optional. We'll ask for samples. • You're fluent with AI tools and constantly finding new ways to use them to work faster and smarter. • You treat upskilling as part of the job, not an extra. • You know your way around a CRM like HubSpot. You don't need to be the technical wizard, but you can build a workflow, understand the data, and not be scared of the back end. • You're American, in the US, and tuned into the culture.

🏖️ Benefits

• Remote, US-based. • A role with real ownership where you'll be trusted to run things, not micromanaged. • A marketing engine that already works, with obvious, fixable upside (the best kind of problem to inherit). • A team that values execution and rewards people who make things happen.