Associate II Marketing Technology

April 27

Protective Life

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We are on a mission to help more people achieve the sense of protection and security they deserve.

Insurance • Annuities • Asset Protection

1001 - 5000

Description

• Execute specific elements of the integration roadmap with minimal direction • Build UTMs to support campaign tracking with minimal direction • Implement cross-platform workflows with minimal direction • Create and maintain marketing lists for a variety of print and digital media • Clean, standardize and upload data from a variety of sources • Merge, de-dup data from multiple sources • Compile and distribute all marketing leads to wholesalers • Process enhancements for list development, UTMs & Leads • Build dashboards and visualizations within PowerBI

Requirements

• Bachelor’s degree in marketing or related field • 3 - 5 years of experience in the development of workflows, dataflows, or marketing technology integration • 1 - 3 years of experience creating marketing lists • Experience with marketing automation or related marketing technology (preferred platform Eloqua) • Experience in business intelligence and analytics. • Experience actively using Microsoft SQL Server or other database platforms. • Experience using PowerBI or other visualization tools • Experience translating marketing campaign specification into list specifications (inclusion, exclusion, deduping). • Demonstrated experience in data manipulation and transformation • Experience using Excel for compiling and manipulating data. Understanding of different file formats (text, CSV, etc.) and accessing data in relational database platforms required. • Experience identifying and connecting dependencies across functions or technologies • Impeccable attention to detail • Demonstrated ability to multi-task, prioritize and effectively manage within a deadline driven environment • Ability to collaborate effectively with functional team members • Enjoy solving process and architecture challenges • Works well under pressure and tight deadlines

Benefits

• This position can be virtual or hybrid • N/A