CRM Analyst

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Queima Diária

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

Queima Diária is a fitness platform offering a variety of home workout programs. It caters to individuals seeking to lose weight and gain muscle definition through guided exercise routines led by renowned trainers. The platform allows users to train anytime and anywhere, providing flexibility and access to a wide range of classes suitable for all fitness levels. With over 2. 4 million people having transformed their lives through its programs, Queima Diária emphasizes a comprehensive approach to fitness, including the importance of diet and personalized training plans.

📋 Description

• Deepen the mapping of the customer journey with a focus on acquisition • Create and automate relationship and new customer acquisition strategies across different channels (WhatsApp, Email, Push, and Web Push) • Continuously monitor area metrics and KPIs (being data-driven and passionate about data is essential!) • Optimize workflows and processes for CRM channels (Email and WhatsApp) • Create multichannel campaigns and initiatives focused on customer acquisition (push, web push, email, and WhatsApp), ensuring consistency with brand pillars and coordinating with other Marketing teams • Conduct A/B tests • Generate reports to ensure data optimization, identify opportunities for improvement, and provide business insights

🎯 Requirements

• Hands-on experience with Email and WhatsApp strategies • Strong knowledge of CRM concepts, operations, and metrics (Email and WhatsApp) with a focus on acquisition • Proficient in audience segmentation and behavioral analysis • Able to translate analytical and strategic inputs into implementations and operational performance improvements • Able to develop and manage tests, communication flows and multichannel CRM campaigns • Able to organize, request, and interpret data (campaigns and journeys) • Familiarity with using Artificial Intelligence tools applied to CRM • Strong knowledge of copywriting concepts and applications • Good understanding of best practices related to deliverability, domains, and IPs • Excellent communication skills • Good time management and prioritization • Knowledge of Google Analytics • Interest in the B2C market • Bachelor's degree and/or specialization in Marketing, Advertising or Business Administration • Preferred qualifications • Experience with ActiveCampaign • Experience running WhatsApp campaigns • Advanced Excel skills

🏖️ Benefits

• Queima provides a Flash card for meal/food allowance • We offer co-pay health and dental plans with no monthly fee • Remote work allowance • For those living in Belo Horizonte (BH) we have a fantastic and very cozy office • Profit-sharing program (PLR) • Extended paternity leave for expectant fathers • Childcare assistance • Financial assistance for English or Spanish lessons • Access to our full fitness, health and wellness platform and to Smart Fit gyms across Brazil • A relaxed and motivating work environment • Performance cycles and an exclusive learning and development platform, Queima Academy • No dress code • Employee referral programs