Senior CRM and Communications Governance Analyst

🔥 12 hours ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RD Station

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

📣 Marketing

💼 Consulting

📦 Logistics

Marketing • Consulting • Logistics

RD Station is a Brazilian SaaS company that provides integrated marketing automation, CRM and customer service solutions. Its platform helps businesses attract and qualify leads, run email and WhatsApp campaigns, create landing pages, automate sales processes, deploy chatbots and manage omnichannel conversations, with analytics and AI features as well as an app marketplace and developer APIs. RD Station targets companies and agencies seeking to connect marketing, sales and support workflows to drive growth and retention.

📋 Description

• Lead the strategy and operations of the Unified Customer Communications Calendar • Mediate scheduling and messaging conflicts with other RD Station teams • Create and maintain the Customer Communications Playbook, including SLAs, tone-of-voice guidelines, channel-priority matrix, frequency caps, and quiet hours • Define tone-of-voice guidelines and templates • Draft critical and crisis communications, including technical incidents, product sunsets, and institutional announcements • Review strategic communication workflows • Optimize and configure automation journeys and complex segmentations in the CRM and sending platforms • Monitor deliverability, engagement, and perceived quality metrics, including open rate, CTR, domain reputation, opt-outs, LGPD compliance, NPS, and customer complaints • Centrally orchestrate communications to the active customer base, ensuring the right message reaches customers at the right time to drive retention and engagement

🎯 Requirements

• Established experience in the B2B SaaS or technology sector, working in CRM, Lifecycle Marketing, Channel Governance, or Customer Engagement • Proven track record of leading cross-functional projects and mediating priorities across different business areas • Advanced hands-on proficiency with email marketing automation and CRM platforms, such as RD Station Marketing or equivalent tools • Technical knowledge of deliverability, including domain reputation, IP warming, SPF, DKIM, DMARC, spam-rate and bounce-rate control • Hands-on experience applying LGPD in the context of email marketing, including consent, opt-in/opt-out, and suppression workflows • Demonstrated ability to develop tone-of-voice guides, templates, and corporate copy for critical communications • Hands-on experience with ticketing and workflow management tools, such as Jira and Confluence

🏖️ Benefits

• Comprehensive well-being through self-care initiatives and benefits covering emotional, financial, physical, occupational, and social well-being • Continuous learning environment with opportunities for career growth and development • Inclusive environment with an active commitment to diversity and belonging