Email Marketing Specialist

March 21

RetailNext

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E-commerce style shopper analytics for brick-and-mortar stores, brands and malls.

In-Store Analytics • Real-Time Monitoring • Retail Operations • Retail Traffic & Conversion • Business Intelligence

201 - 500

💰 $42M Corporate Round on 2021-05

Description

• Conduct market research to stay up to date with the latest consumer and email marketing trends. • Conceptualize, plan, execute, and optimize email marketing campaigns, that speak directly to the pain points of existing and prospective customers, to support the go-to-market strategy. • Identify innovative ways to expand the opt-in strategy and grow the company’s email lists with quality leads. • Develop new lead magnets (videos, infographics, slides, microsites, etc.) independent of content produced for other marketing channels. • Craft well-written, engaging copy that supports lead generation. • Proofread emails for clarity, grammar, and spelling. • Develop and maintain an email marketing calendar to ensure a consistent cadence of marketing activity. • Distribute emails through the use of automation software. • Ensure mobile-friendly email templates. • Analyze campaign performance to determine areas of strength and weakness, and suggest improvements that could inform subsequent outputs. • Upgrade email templates using graphics, A/B split testing, personalization, and advanced features. • Collaborate with graphic designers to improve the appearance layout of outputs. • Ensure emails follow industry best practices and uphold brand positioning. • Work cross-functionally with internal stakeholders for events, partner collaborations, launches, etc. • Ensure the email marketing performance is always aligned with OKRs and broader business goals. • Ensure the data hygiene of email lists is maintained at all times. • Maintain broad knowledge of company capabilities versus the strengths/weaknesses of competitive products. • Assist with sales communications where needed.

Requirements

• BSc degree in Marketing or relevant field. • 3-5 years experience in email marketing within the B2B SaaS industry (experience in retail will be advantageous but not necessary). • Hands-on experience with HTML and CMS. • Proficiency in marketing automation technology such as Pardot or Marketo. • Knowledge of SEO/SEM and Google Analytics. • Familiarity with analytical and database tools. • Familiarity with SFDC. • Drive, ingenuity, and gumption. • Ability to recognize future roadblocks, challenges, and solutions • Be able to keep a handle on everything going on within the email marketing portfolio. • Assist with general content development where needed. • An ability to work under tight deadlines. • Outstanding copywriting and copyediting abilities. • Ability to harness collaboration to produce well-crafted content. • Ability to create high-impact, unique marketing campaigns. • Excellent project management and time management skills specific to marketing. • Ability to glean insights and develop recommendations based on email marketing data.

Benefits

• Competitive Salary and Equity Ownership • Paid Paternity/Maternity Leave • Best Self Program - contribution towards your personal or professional development • Once a month the entire company closes so we can enjoy a "Recharge Day" • Focus on your career: The ability to own your career, grow, and we will invest in your career every year!