Marketing Analyst (m/f/d)

April 5

roadsurfer

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roadsurfer GmbH is the leading Outdoor-Travel-Expert in Europe$1. .$1

501 - 1000

💰 Venture Round on 2021-07

Description

• Collect and analyze data related to email marketing campaigns, customer retention efforts, PPC, SEA, and Paid Social advertising • Develop and maintain dashboards, reports, and performance metrics to track key marketing KPIs • Segment customer data for personalized marketing campaigns • Utilize data analysis to identify customer segments with high conversion potential • Own, manage, and optimize reporting for all marketing channels • Assist in optimizing cross-selling and lead conversion campaigns • Connect data from multiple sources like data warehouses, GA4, Segment to understand customer intent

Requirements

• 2+ years of relevant work experience in an analytical role (experience with marketing analytics is a plus) • Profound experience with SQL; experience with BigQuery is a plus • Experience in data visualization (e.g., via tools such as Power BI, Looker Studio) • Passion for solving problems analytically and translating results into actionable recommendations for business teams • Strong understanding of relevant business and marketing metrics and methodologies • Hands-on mentality and a can-do attitude, thriving in a growth-oriented company setup.

Benefits

• Team spirit & team events such as joint sports sessions, pizza & beer evenings • Flex Work Policy allowing switch between office days and home office days and work from abroad in Europe for one month per year • Personal and professional development support through an individual Growth Plan and Inhouse Academy • Annual camper budget • Job bike offer • Discounts through Corporate Benefits Platform and Travel Industry Card • Beautiful office with amenities like table tennis and table football, and weekly breakfast and lunch specials