Content Marketing Specialist

January 16

Rootly

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Manage incidents directly in Slack. Trusted by companies like NVIDIA, Squarespace, Canva, OpenSea, Figma, and more.

Incident Response • Incident Management • SRE • DevOps • SaaS

11 - 50

Description

• As a Content Marketing Manager, you will be a key player in shaping the narrative around our products and driving engagement with our target audience. • Develop and execute a comprehensive content strategy that aligns with our overall marketing and business objectives. • Create a high volume of compelling, high-quality content, including blog posts, whitepapers, case studies, and more, to establish thought leadership in the industry. • Utilize your deep knowledge of SEO best practices to optimize content for search engines and drive organic traffic. • Stay informed about SEO trends, algorithm updates, and industry changes to continuously enhance our content strategy. • Collaborate closely with the product and development teams to understand the technical aspects of our products and effectively communicate them to our audience. • Tailor content to resonate with technical audiences, particularly in the Devops/SRE space. • Leverage social media channels to amplify our content, engage with our audience, and build a strong online community. • Develop and implement social media campaigns that align with our brand and marketing goals. • Contribute to the planning and execution of events to enhance our brand presence and connect with our target audience. • Collaborate with cross-functional teams to ensure successful event participation.

Requirements

• Proven expertise in content marketing with a focus on B2B SaaS • Extensive proficiency in SEO strategies • Track record of developing and implementing content strategies for technical products, with a background in Devops/SRE being highly advantageous • Startup experience highly preferred • Advanced skills in social media management • Highly adept writer/editor, knowledge of Chicago Manual of Style would be an asset • Prior events experience is a bonus though not a mandatory requirement • Some light design experiece or abilities (simple Canva graphics etc) would be an asset but not required

Benefits

• Comprehensive medical, dental and vision • 3 weeks vacation + unlimited sick/mental health days + company-wide shutdown EOY • M2 MacBook Pro of choice • $1,000 for health and wellness • $1,000 for home office • $1,000 for visiting a teammate located in a different geography • WeWork membership • Weekly happy hour on Friday • Learning and advancement budget at your discretion • Annual retreat - at least once a year we gather together in person 🏝️ • Ground floor opportunity to be an early member of a fast-growing venture-backed startup