Business Development Lead – Foodservice

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🕒 March 26

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Logo of Rosina Food Products, Inc.

Rosina Food Products, Inc.

201 - 500 employees

Founded 1963

🤝 B2B

👥 B2C

🛒 Retail

B2B • B2C • Retail

Rosina Food Products, Inc. is a family-owned food manufacturer based in Buffalo, NY that produces frozen Italian-style pasta and meatball products for retail and foodservice markets. Founded on traditional family recipes, the company offers brands such as Rosina, Celentano, Italian Village, and Mama Lucia, supplying grocery retailers, restaurants, convenience stores, and food manufacturers domestically and internationally. Rosina emphasizes quality ingredients, manufacturing investment, sustainability (including high use of renewable hydroelectric power), community support, and culinary R&D to deliver ready-to-heat pasta and meatball solutions and ingredient offerings to business and consumer customers.

📋 Description

• Live within Southeast Area • Own and grow foodservice sales within a multi-state Southeast region • Manage, support, and hold foodservice sales brokers accountable • Conduct regular business reviews with brokers and distributor partners • Drive product placement and cutting in new items at the operator and distributor level • Spend approximately 4 days per week in the field with customers and 1 day on administrative/office work • Travel approximately 50% within the assigned territory • Attend foodservice food shows, expos, conferences, and industry events • Present confidently to executives, chefs, operators, and ownership groups • Collaborate cross-functionally with Marketing, R&D, Operations, and Demand Planning • Prepare basic reports and presentations using Excel and PowerPoint

🎯 Requirements

• Minimum 5 years of foodservice sales experience with a 4-year College Degree or 8-10 years of foodservice field sales • Experience selling within foodservice manufacturing or working directly with brokers and distributors • Strong understanding of distributor networks; Unipro familiarity preferred • Comfortable managing broker relationships and driving accountability • Strong communication and relationship-building skills • Proficiency in basic Excel and PowerPoint • Ability to work independently in a travel-based, results-driven role

🏖️ Benefits

• Competitive compensation and benefits

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