Content Marketing Copywriter - Contract (Ca)

April 10

SaaS Academy

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We help ambitious SaaS founders achieve their Perfect Exit™

SaaS • B2B SaaS • Coaching • Entrepreneurship • Startup

51 - 200

Description

• We are seeking an experienced, proactive Content Marketing Copywriter to grow and optimize our content flywheel. In this role, you'll be the creative force behind emails, landing pages, guides, blogs, descriptions, ads, scripts, and content related to program marketing and sales. The ideal person for this role will be able to alleviate bottlenecks by providing clear and creative content that aligns with our established brand. • Here are the three primary components of the Content Marketing Copywriter role: 1. Copywriting for various channels and formats: Your main task in this role is to create persuasive, on-brand content for different channels and formats. This includes researching your audiences and personas, crafting emails, landing pages, and ads that convert, creating engaging educational content across social and blogs, outlining content for video, and distilling complex information for lead magnets. Your words will be used across various platforms to effectively communicate our message. 2. Content Strategy: In collaboration with key stakeholders, you'll develop and pitch new ideas for content strategies, funnels, mediums, and formats, with the goal of improving engagement and conversions across channels. 3. Developing Projects and Timelines with Stakeholders for Copy Creation: You'll work closely with cross-departmental team members to bring copy and content ideas to life. Plan and set up timelines for creating written content. This means talking with people from different teams like marketing, sales, and our programs to understand the content opportunities that exist and what's required.

Requirements

Required: • 7+ years of copywriting experience, in an agency or in-house setting • Experience writing copy for integrated multi-channel campaigns including email, blogs, social posts (for brand and/or personal), social ads, and Google ads. • Content creation and content strategy experience • Project management experience Preferred: • B2B/SaaS sales-led or product-led experience • Grown an organic audience on a social platform • Marketing strategy experience • Data analytics experience • Knowledge and use of AI tools like ChatGPT

Benefits

• Compensation: $55-60 CAD per hour | Fully Remote • Commitment: 20-30 hours per week for 3 months, with potential to continue upon review