Email Marketing Manager

April 16

Scorpion

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Scorpion is the leading provider of technology and services helping local businesses thrive.

Internet Marketing • Custom Marketing Strategies • SEO / SEM • Lead Conversion • Award-Winning Web Designs

501 - 1000

Description

• Own our B2B email marketing strategies designed to attract and retain Scorpion clients. development to ensure they drive qualified leads across all devices • Build and execute our prospect, customer, and client email campaigns, incorporating rigorous quality assurance and meticulous attention to detail • Design email marketing campaigns based on audience analysis • Use email segmentation to send curated content to specific audiences • Ensure email formatting, spelling and send times are accurate to industry best practices • Create email databases to store contacts and conduct customer lead analysis • Edit email templates for desktop and mobile use • Set up automated email sequences and schedules • Track conversion rates and related revenue from campaigns • Oversee the development and maintenance of our email and landing page HTML templates in Marketo

Requirements

• 3-5 years of experience leveraging Marketo or a similar tool • 3-4 years of experience leading nurture strategies and cultivating customer relationships • 2+ years of experience in B2B Marketing • Bachelor's degree in marketing, journalism, information technology, related field or equivalent of work experience • Familiarity with working on highly matrixed teams • Experience with HTML, CSS, and content management systems • Expertise with web and user analytics tools

Benefits

• 100% employer-paid medical, dental, and vision insurance • Flexible paid time off, so you can rest, relax and recharge away from work • Employee equity program • Paid parental leave • Paid cell phone and service • Remote office allowance • Professional development and development courses • Regular manager check-ins to drive performance and career growth through Lattice • Monthly company all-hands meetings