Senior Manager of Advertising Performance

March 20

Scorpion

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Scorpion is the leading provider of technology and services helping local businesses thrive.

Internet Marketing • Custom Marketing Strategies • SEO / SEM • Lead Conversion • Award-Winning Web Designs

501 - 1000

Description

• Ownership of high-priority verticals for rolling 90-120-day optimization periods, managing 4-6 verticals at a time, and collaborating with advertising and account management teams to achieve results • Benchmark, set, and achieve advertising performance targets during vertical optimization periods. KPIs will include retention, attach rate, cost-to-lead value, conversion rate, and advertising spend utilization. • Architect vertical-specific advertising solutions • Conduct in-person and video meetings with franchisor and corporate marketing executives to align advertising strategies with their objectives • Report key findings, optimizations, and results to stakeholders • Consult Advertising product leadership for product, process, and feature development • Manage 50-100 advertising campaigns to analyze the impact of global actions on account-level results • Supervise experimental campaigns to test new advertising strategies, platforms, and features • Voraciously study advertising trends, especially with the Google and Bing Search and Google LSA advertising platforms

Requirements

• 5+ Years of Search Advertising Experience and SMB advertising experience • Experience managing keyword templates and advertising structures for one-to-many deployments • Expertise in SMB lead generation advertising tools and platforms • High level of competence in Google Sheets and Microsoft Excel • Strong organizational & communication skills • Analytical ability & critical thinking

Benefits

• 100% employer-paid medical, dental, and vision insurance • Flexible paid time off, so you can rest, relax and recharge away from work • Employee equity program • Paid parental leave • Paid cell phone and service • Remote office allowance • Professional development and development courses • Regular manager check-ins to drive performance and career growth through Lattice • Monthly company all-hands meetings