Content Marketer

March 22

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Professional Performance Management • Collaboration • Small Group Coaching • Career Development • Networking

11 - 50

Description

• Develop and execute Sidebar’s content marketing strategy to drive awareness and new memberships across a variety of channels (SEO, LinkedIn, TikTok, etc.) • Develop a playbook for generating traffic and memberships with a combination of content types and activations (e.g. articles, online events, boosted posts, etc.) • Leverage data analytics to identify and segment potential members, ensuring proper audience targeting, reach and messaging • Monitor and analyze performance, adjusting strategies as needed to maximize ROI • Conduct A/B testing to refine content, visuals, and targeting parameters for optimal results • Manage and allocate budgets effectively to achieve program objectives and business goals • Provide regular reports on budget utilization and performance metrics • Stay abreast of industry trends, competitor activities, and emerging content opportunities to reach our target audience

Requirements

• Proven experience in developing and executing successful content marketing strategies that drive traffic and customer acquisition • Specific experience with LinkedIn, SEO, and TikTok • Excellent copywriting and content creation know-how • Analytical skills with the ability to interpret data and make informed decisions • Excellent communication and collaboration skills to work effectively with cross-functional teams • Successfully grown a social media audience in a B2C environment with demonstrated results • Strong knowledge of social media channel growth strategies and best practices, as well as a strong desire to continue learning in order to stay on top of social media marketing trends and emerging platforms • Results-driven and detail-oriented with the desire to meet and exceed measurable performance goals • Strong self-organizational and time management skills

Benefits

• Working on the future of work and leadership development • Raised a super seed of $13.5M alongside world-class angels and investors • Founded in 2022 in San Diego by veteran ex-FAANG product leaders • Remote role within the United States • Competitive compensation and benefits