Senior Lifecycle Marketing Manager, CRM

🕒 May 4

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simpleclub

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

👥 B2C

☁️ SaaS

💰 Series A on 2022-06

Education • B2C • SaaS

simpleclub is a popular learning app that assists students in various subjects, offering video explanations, summaries, and practice exercises. With over 2 million monthly users, it aims to reduce stress and improve academic performance through personalized learning plans and AI tutoring features. The app supports educational growth from primary education through to preparation for final exams, making it a vital resource for students in school and vocational training.

📋 Description

• Develop and continuously optimize lifecycle strategies and communication flows across the customer and user lifecycle • Design complex, hyper-personalized CRM automations and journeys such as onboarding, activation, retention, and win-back • Independently identify weaknesses and leaks in the lifecycle funnel and derive concrete communication measures • Work closely with Sales, CSM, Product, Product Marketing, and Growth to define use cases, messaging approaches, and cross-channel experiments • Create, iterate on, and test channel-specific CRM content and copy for email, push notifications, and in-app messages • Define, implement, and execute a structured experiment and testing logic for our CRM communications • Analyze the performance of your initiatives based on defined KPIs and business metrics and derive optimizations • Operational setup, QA, and rollout of CRM campaigns in HubSpot & CEP (Braze) in close coordination with our Senior CRM & Revenue Operations Manager • Maintain clear documentation of journeys, learnings, and best practices for scaling

🎯 Requirements

• Several years of experience (min. 5 years) in CRM and lifecycle marketing in an app or SaaS environment • Proven experience in developing and optimizing lifecycle communications with measurable impact (show us your results!) • Strong analytical understanding of funnels, retention, and user behavior • Excellent sense for CRM copywriting, user psychology, and channel-specific messaging • Confident handling of CRM and app tools such as HubSpot, Braze, and comparable platforms • Ability to independently develop hypotheses and test them in a structured manner • Clear, professional communication when collaborating with Product, Growth, and CRM & RevOps • Excellent German language skills for copywriting and very good English • Experience planning and executing structured A/B tests and working with experiment roadmaps in a CRM or lifecycle context • Experience continuously developing and testing new CRM communication channels in close collaboration with Senior CRM & Revenue Operations, e.g., SMS, WhatsApp, website chat, or chatbots

🏖️ Benefits

• High degree of autonomy within a clear CRM framework • Direct impact on retention, engagement, and revenue • Close collaboration with the Senior CRM & Revenue Operations Manager • Unlimited paid vacation • Work from anywhere