Content Strategist

April 17

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501 - 1000

Description

• Develop and implement a robust content marketing strategy in line with SiteGround’s business goals • Set the content roadmap and calendar, considering various content formats, resources and channels needed to achieve the defined business objectives • Set framework for the promotion of the created content, including channels and appropriate budgeting • Experiment with and incorporate new content formats, distribution channels, and execution tactics in the strategy • Create and maintain editorial guidelines and consistent tone of voice across all our content pieces • Make sure the content created complies with best SEO practices and drives relevant to the business goals organic traffic • Mentor and lead a team of internal and external content writers • Oversee the content strategy execution and coordinate with all parties involved in the creation and distribution of the content - partners, content creators, SiteGround team members, among whom PPC Experts, Social Media Experts, Web designers, and other • Analyze and measure the content performance to make informed decisions and adjustments on current and future content projects

Requirements

• Proven experience in developing and implementing content strategies • Experience in managing a team of content writers • Experience with content calendar planning and management • Solid understanding of SEO principles and digital writing specifics • Experience with WordPress blog publishing • Еxcellent, near-native command of English • Attention to detail and adaptability to a fast-paced environment

Benefits

• Working on in-house built products, using the latest technologies • Competitive salary with achievement bonus • Аdditional trainings to upskill your job competencies • Sponsorship to attend worldwide conferences with full company coverage of business expenses • Additional days off for long service and volunteering • Reduced working hours every Friday

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