Senior Marketing Manager

🕒 February 14

🏄 California, Colorado, +10 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $140k - $160k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Sketchy

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

📚 Education

🛍️ eCommerce

Education • Healthcare • eCommerce

Sketchy is an innovative learning platform designed to enhance education for medical and healthcare students through engaging visual storytelling. The company focuses on helping students master complex concepts by transforming traditional study materials into memorable and fun videos. With a proven track record of improving exam scores and user satisfaction, Sketchy is widely utilized by students preparing for medical exams such as the MCAT, PA, and nursing licensure tests.

📋 Description

• Own B2C growth across paid, lifecycle, ambassador, organic, and event channels. • Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities. • Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms). • Manage budgets with clear ROI accountability. • Develop differentiated positioning for med, NP, and PA students. • Translate product features into compelling value propositions and marketing assets. • Own onboarding, engagement, and retention campaigns across email and in-app channels. • Build and optimize automated lifecycle flows. • Execute student-facing events and conference activations. • Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics. • Track performance across channels and make data-driven investment decisions. • Partner with product and content teams to align messaging and share user insights. • Manage vendors and communicate results clearly across teams.

🎯 Requirements

• 4–7 years of marketing experience with demonstrated success in growth/performance marketing for consumer products. • Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI. • Experience with lifecycle/email marketing and marketing automation. • Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred). • Strong product intuition and experience partnering closely with product teams. • Ability to develop differentiated messaging for distinct audience segments. • Strong analytical skills; comfortable working in Google Analytics and evaluating CAC, LTV, and funnel metrics. • Excellent writing and communication skills across formats (ads, emails, landing pages, decks). • Self-starter mentality with strong ownership and comfort building processes from scratch. • Ability to operate effectively in ambiguity and a fast-changing startup environment.

🏖️ Benefits

• Remote First - Make a difference from wherever you want to work. • Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance. • 100% Individual Health Coverage - We got you covered! • Equity - From day one, you’ll have a stake in our future growth. • 401(k) - We support your financial future with up to 5% matching. • Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more. • Annual Work Anniversary Stipend • Monthly Wifi & Phone Reimbursement • Short Term & Long Term Disability