CRM Marketer

🕒 March 28

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Smartbroker AG

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

💸 Finance

💳 Fintech

₿ Crypto

Finance • Fintech • Crypto

Smartbroker AG is a comprehensive online brokerage platform based in Germany that offers investors a wide range of financial products and trading options. The platform provides access to over 40,000 stocks, 40,000 bonds, 2,500 ETFs, 18,000 funds, and more than 4. 6 million derivatives, as well as the ability to invest in cryptocurrencies like Bitcoin and Ethereum. Smartbroker AG also offers interest-bearing deposit accounts and provides users with various trading tools, order types, and features to optimize their portfolio management. With an emphasis on cost-effectiveness, Smartbroker AG caters to both beginner and experienced investors, allowing them to trade across multiple domestic and international trading venues using a mobile app or web interface. The service is characterized by competitive pricing, a broad selection of asset classes, and a commitment to delivering a seamless and intuitive user experience.

📋 Description

• Do you love growth, smart campaigns and making an impact? As a CRM Marketer you ensure our customers stay, grow and become enthusiastic brand advocates. • You develop data-driven CRM strategies, orchestrate cross-channel campaigns and turn existing customers into loyal brand ambassadors. • Deepen customer relationships systematically, activate cross- and upselling opportunities, and measurably improve the customer experience across the entire journey. • You design and manage automated CRM flows, newsletter formats and campaigns for (re-)activation and retention. • You develop segmentation models and ensure relevant, data-driven communication across all channels. • You are responsible for planning, executing and measuring the success of cross-channel existing-customer campaigns (email, in-app, push, social). • You analyze campaign performance, derive insights and develop strategies for continuous optimization of conversion and retention rates. • You systematically identify growth levers within the customer base and develop approaches to monetize and extend customer lifetime. • You work closely with Product, Data, our Content team and Compliance — ensuring communications remain compliant and effective in a regulated environment. • You bring new ideas for automation, reporting and personalization and continuously develop our CRM landscape.

🎯 Requirements

• At least 3–5 years of professional experience in CRM, email or lifecycle marketing — ideally in the financial sector or other highly regulated markets. • Strong knowledge of CRM systems (e.g. Salesforce, Bloomreach, HubSpot, or similar), segmentation, automation and customer journey design. • You think in KPIs and funnels — and translate data into actionable measures. • You understand the requirements for customer communications in the financial environment and know how to achieve impact within regulatory constraints. • You have a strong sense for tone, storytelling and what truly moves customers. • You are fluent in German and English, both written and spoken. • You work in a structured, independent manner and proactively contribute ideas — with a passion for customer experience and measurable results.

🏖️ Benefits

• Ownership & impact: You will take responsibility for our customer marketing and actively shape growth and retention. • Flexible work: Hybrid model (min. 3 days/week in our Berlin office), modern tools and efficient processes. • Development: Budget for training, certifications and conferences — plus room for personal projects and experiments. • Team & culture: An ambitious team with a clear vision, short decision-making paths and a true hands-on mentality.