Public Relations Manager

🕒 May 19

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SmartBuyGlasses Optical Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

🛍️ eCommerce

🛒 Retail

⚕️ Healthcare Insurance

eCommerce • Retail • Healthcare Insurance

SmartBuyGlasses Optical Group is a leading independent retailer specializing in designer eyewear and prescription glasses. Established in 2006, the company offers a vast selection of frames, sunglasses, and lenses with features such as virtual try-on technology and free shipping on orders over $50. Customers can enjoy competitive pricing, including a best price guarantee, flexible return policies, and support from qualified opticians, making online shopping for eyewear simple and reliable.

📋 Description

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue • Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar • Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene • Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops • Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting • Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority • Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility • Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift • Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities • Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish • Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers • Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast • Translate results into clear commercial insights — no fluff reporting

🎯 Requirements

• 5+ years hands-on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e-commerce brand, with direct ownership of commercial outcomes • Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring • Growth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefs • Track record of collabs, brand partnerships, or licensing wins you can point to by name (size doesn’t matter as much as the story) • Experience placing media coverage in fashion, lifestyle, or business publications • Comfortable working with merchandising and product teams on branded collaborations and collections • Strong commercial acumen — you think in branded search lift, repeat rate, and revenue, not impressions or EMV • Experience integrating PR with influencer and social to drive brand awareness • Experience managing a small in-house team or wanting to step up to it • Excellent written and verbal English communication • You partner naturally with SEO and performance teams — you know what feeds search and AI visibility even if you don’t own the technical side • Self-starter with a bias for action • A strategic mindset with strong understanding of brand building, user behaviour, and funnel metrics • High attention to detail and a proactive, self-starting attitude • Problem-solving ability and creativity in a fast-paced environment • A passion for learning and improving continuously

🏖️ Benefits

• Competitive base + monthly performance bonus + fast-track career growth • Exposure to founders & C-level • Work from anywhere: WFH or hybrid — your choice • Real career acceleration: we want to mentor ambitious people and fast-track their growth • Monthly bonuses tied to performance and commercial wins • Flexible holidays and autonomy over your time • Fast decisions and shipping culture. Days, not quarters.