Senior CVM and Marketing Analysis, Banking Industry

Job not on LinkedIn

🔥 5 minutes ago

🇪🇬 Egypt – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SSC HR Solutions

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

SSC HR Solutions is a full-service HR consultancy that provides comprehensive human resource solutions tailored to meet the specific talent growth needs of businesses. With operating locations across Egypt, United Arab Emirates, Saudi Arabia, and Bahrain, SSC HR Solutions specializes in employee management, from hiring to termination, ensuring that businesses thrive in a competitive landscape. The company prides itself on understanding client needs and delivering high-quality services that foster growth and partnership.

📋 Description

• Own and develop CVM and marketing analytics for the banking industry • Design and measure banking marketing campaigns end-to-end • Apply customer segmentation, cross-sell modelling, campaign eligibility, uplift, and incrementality measurement • Support banking commercial objectives including product holding and cross-sell, deposit and balance growth, lending and card propensity, and new-to-bank acquisition • Own CVM use cases including cross-sell, card activation and usage, balance growth, silent attrition, and lifecycle and transaction triggers • Design control groups and measure incrementality • Apply marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability • Define customer attributes and segments in collaboration with Engineering teams

🎯 Requirements

• 7+ years of experience in Banking CVM, Customer Marketing, or Marketing Analytics • Strong experience in customer segmentation, cross-sell modelling, campaign eligibility, uplift, and incrementality measurement • Solid experience in the Banking industry • Experience designing and measuring banking marketing campaigns end-to-end • Strong understanding of banking commercial drivers, including product holding and cross-sell, deposit and balance growth, lending and card propensity, and new-to-bank acquisition • Experience owning CVM use cases such as cross-sell, card activation and usage, balance growth, silent attrition, and lifecycle and transaction triggers • Good understanding of marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability • Strong experience in control group design and incrementality measurement • SQL knowledge required • Nice to have: Islamic Banking experience • Nice to have: Customer Data Platform or Campaign Management Platform experience • Nice to have: Experience working with Engineering teams to define customer attributes and segments