Head of Marketing – Growth

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 12%

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🗣️🇩🇪 German Required

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Logo of STUR

STUR

1 - 10 employees

Founded 2019

🍽️ Food & Beverage

💼 Consulting

🏨 Hospitality

Food & Beverage • Consulting • Hospitality

STUR is a company specializing in the production of high-quality cast iron frying pans and related cookware, with a focus on sustainability and durability. All STUR products are manufactured in Germany, and the company offers a 50-year warranty on its cast iron pans, which are designed to provide excellent non-stick properties without artificial coatings. Customers can enjoy features such as free shipping and returns on orders above a specified amount, emphasizing the brand’s customer-centric approach.

📋 Description

• Own future growth and continued profitability of the brand • Position STUR as an emotional high-end brand • Oversee all performance channels • Further develop and continuously execute the marketing strategy together with the co-founders • Develop and establish processes and structures to support further growth • Lead a three-person team and expand it over the long term • Lead team members as equals and support their individual development • Implement the strategy in campaigns together with the team, agencies, and freelancers • Manage Meta Ads, Google Ads, CRM, and influencer marketing • Lead testing initiatives and continuously optimize conversion rates • Make data-driven decisions • Further develop reporting and KPI frameworks • Derive concrete actions from data

🎯 Requirements

• Several years of solid professional experience in online marketing at fast-growing e-commerce companies • Extensive experience managing the full funnel • Experience building a premium D2C brand with high AOVs • Responsibility for revenue in the eight-figure range or above • Experience building, leading, and developing teams over the long term • Willingness to manage campaigns hands-on across established paid and organic channels • Strong understanding of creatives as a key performance lever • Creativity and a strong understanding of branding • Experience in data analysis • Experience with attribution tools and an understanding of their limitations • Familiarity with tools such as Klar • Passion for modern kitchens and enjoyment of cooking • Identification with iconic, sustainable, and functional Made-in-Germany products • Fluent written and spoken German • Conversational proficiency in English

🏖️ Benefits

• Apple hardware • 30 days of annual leave • Dedicated professional development budget for you to use as you choose • Family-friendly working hours • Trust-based working hours • Work from home • 100% remote work possible • Regular in-person meetings in Berlin • Deutschlandticket • Subsidized Urban Sports membership • Corporate Benefits • Delicious food in the office every day • Culinary team events

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