Senior CRM Analyst

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🕒 May 26

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Tania Bulhões

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

🛍️ eCommerce

🛒 Retail

💄 Beauty

💰 Private equity on 2022-03

eCommerce • Retail • Beauty

Tania Bulhões is a Brazilian lifestyle and homewares brand offering porcelain tableware, home fragrances, perfumes and gift items through an online store. The company emphasizes artisanal porcelain craftsmanship and curated collections inspired by Brazilian culture, with a long heritage (35 years) and direct e‑commerce sales, WhatsApp customer support and promotions.

📋 Description

• Calendar Management: Manage the calendar of CRM promotional and institutional activities, ensuring alignment with targets and the commercial schedule. • Asset Requests: Prepare briefs for copywriting and creative development, ensuring strict adherence to the brand's visual standards and tone of voice. • Strategy and Lifecycle: Plan and execute relationship journeys and communication flows focused on conversion, retention, and increasing customer LTV. • Data Analysis: Monitor results and prepare reports and presentations, interpreting data and providing strategic insights to leadership. • Omnichannel Integration: Unify communication between e-commerce and physical stores, providing CRM support and training for sales associates and store managers. • Advanced Segmentation: Segment customers based on behaviors and attributes, and perform ongoing maintenance and cleansing of contact databases. • Cross-functional Liaison: Work with business areas (E-commerce, Marketing, Operations, and Product) to map pain points and propose data-driven actions.

🎯 Requirements

• CRM Experience: Proven track record in developing, executing, and analyzing CRM campaigns. • E-commerce Experience: Strong experience with the particularities and fast pace of digital retail. • Power BI and GA4: Proficiency in these tools for building dashboards and data visualization. • Proactive Profile: Energetic, hands-on, and results-oriented professional. • Data-driven Mindset: Analytical profile focused on monitoring and interpreting data. • Advanced Excel/Sheets: Ability to perform data merges and analyze complex datasets. • Writing Quality: Excellent writing skills and ability to summarize information concisely. • Differentials: Experience with Insider and Oto platforms; Luxury Market: Prior experience with CRM and loyalty programs for luxury or premium retail; Technical Knowledge: Basic HTML/CSS for template adjustments; Language: Intermediate English.

🏖️ Benefits

• Transportation Allowance – Assistance with commuting to work; • Meal Allowance – For meals during the workday; • Life Insurance – Coverage for unforeseen events, providing security and peace of mind; • Health and Dental Insurance (employee) – Healthcare coverage available exclusively for you; • Exclusive Discount on Tania Bulhões Products – Take home the beauty and essence of our brand; • Birthday Day Off – One day off to celebrate your way; • Access to Gympass/Wellhub – Physical and mental well-being with flexibility and convenience; • Monthly Zenklub Sessions – Two sessions per month with mental health professionals to support your well-being; • Discounts on MBAs and Postgraduate Programs – Support for your development with special conditions at partner institutions.