Senior Email Marketing Manager

April 11

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Teramind

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Teramind is the leading provider of insider threat management, data loss prevention, and UEBA software.

Activity Monitoring • Audit and Forensics • Business Intelligence (BI) Reports • Compliance Management • DLP Technology

51 - 200

Description

• Thanks to the rapid growth in demand for our industry-leading software, Teramind is seeking an experienced Senior Manager - Email Marketing. This role will own end-to-end communication strategy and execution across our database of prospects, customers, and partners. • You will be the subject-matter expert on all Teramind outreach, from product newsletters and updates to new customer acquisition efforts and prospect nurturing campaigns. • You will be fanatical about deliverability, segmentation, messaging, and targeting, with an ability to drive results from outreach efforts. • Partner with Product Marketing, Digital Marketing, and Sales to build campaigns that increase top-of-funnel prospects and help move existing prospects further down the funnel • Design, test, and iterate new email campaign copy and strategies • Own email segmentation of our marketing database and ensure that the right message is matched to the right segment at all times • Maintain and improve email deliverability, inbox placement, and sender score • Constantly research and hone up-to-date best practices • Track results and KPIs and communicate to leadership • Assist in regular Social Media updates and posts

Requirements

• Minimum 4 years experience in B2B email marketing • Experience with SaaS • Experience with technical/executive audiences preferred • Experience with HubSpot is highly preferred • Experience with creating personas and customer segmentation • Comfortable with HTML and email design technology • Exceptional written communication skills

Benefits

• Competitive salary with a focus on a global market • Work-from-home opportunities across our global locations with a culture rooted in inclusion and teamwork • Flexible Time Off with Global Holiday Schedules to promote work-life balance • Ongoing training and development opportunities