Senior Media Analyst

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🕒 May 18

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Terra

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🛍️ eCommerce

📱 Media

🌍 Social Impact

💰 Venture Round on 2019-04

eCommerce • Media • Social Impact

Terra is a comprehensive digital platform offering a variety of services including email, digital security, online courses, and sports news. It provides users with access to various content such as horoscope predictions, weather updates, and information related to sports events. Terra also hosts a marketplace for users to purchase goods and services, enriching their online experience with tailored content and advertisements.

📋 Description

• Plan launch campaigns and launch formulas with goals, stages, timelines and channel-specific strategies; • Operate and optimize campaigns on Meta Ads, TikTok Ads and Google Ads with a focus on CAC, ROAS and scale; • Structure campaign remarketing by journey stage (warm-up, awareness/opening, scarcity, closing); • Manage media budgets intelligently, prioritizing dynamic allocation by phase and channel, and control pacing, frequency and saturation; • Create and manage a creative testing matrix (angles, hooks, proofs, offers, CTAs) and scale winning creatives; • Integrate social listening inputs (topics, objections, trends) into campaign creation and optimization; • Work together with CRO/Martech to ensure a consistent message, high-converting landing pages (LPs) and appropriate triggers; • Perform full QA across the operation: naming conventions, UTMs, events, attribution rules, audiences and assets; • Produce analyses and reports with actionable insights; • Monitor competitor movements, social trends and purchasing behavior.

🎯 Requirements

• Senior-level media professional with strong command of Meta, TikTok and Google Ads; • Experience in launch operations and end-to-end conversion funnels; • Proficiency in essential metrics (CAC, CVR, ROAS, LTV, frequency, CPM, etc.); • Ability to read data and translate it into optimization tactics; • Experience with creative testing, UGC and creators is a plus; • Knowledge of GA4, GTM and Looker Studio; • Curious, analytical and hands-on profile.

🏖️ Benefits

• Choose the benefits that best suit you and your dependents through a digital platform offering categories such as gym, meal allowance (VR), food allowance (VA), pharmacy assistance, health insurance, dental care and life insurance; • Corporate mobile phone — receive a brand-new smartphone; • Unlimited voice and data plan! Yes—unlimited, on the best mobile network and even faster with Vivo 5G; • An exclusive Vivo offer with special discounts on landline, broadband, TV and apps; • Eligible for an annual bonus or PPR (performance-based profit sharing); • Plan your future through a private pension plan; • Have children? You will be entitled to a subsidy to help with school, daycare or nanny expenses; • Work in an environment that respects your personality, dress style and individuality — be authentic. #BeYou • Work remotely up to 2 days per week. #Mobility • Flexible working hours; • Enjoy a day off to celebrate your birthday; • Participate in one of the largest corporate volunteer programs to help make a difference; • Benefit from our Educational Development Program offering partnerships with educational institutions at a discount, plus certifications and online courses; • Boost your career through our Internal Recruitment Program, in Brazil or abroad — we operate in over 17 countries! #VivoMyCareer • Access a range of initiatives to improve your physical, emotional and social well-being. We have #VivoWellbeing, which encourages healthy habits and better quality of life. Services available to employees include consultations with nutritionists, psychologists, social workers, telemedicine, and more; • All our positions are open to people with disabilities and/or rehabilitated individuals. We have a culture that values diversity, differences and people's potential!