Customer Engagement Strategist

🕒 May 2

🏄 California, Connecticut – Remote

🏄 California – Remote 🦌 Connecticut – Remote

💵 $108.4k - $180.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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The Cigna Group

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1982

⚕️ Healthcare Insurance

💊 Pharmaceuticals

Healthcare Insurance • Pharmaceuticals

The Cigna Group is a global health company committed to improving the health and vitality of its clients, customers, and patients. With its two divisions, Cigna Healthcare and Evernorth Health Services, the company focuses on enhancing quality of life through healthcare services and pharmacy benefits management. The Cigna Group is dedicated to ethical practices in healthcare and artificial intelligence, and strives to create positive change in the healthcare system. It also emphasizes its Environmental, Social, and Governance (ESG) responsibilities, aiming to impact health equity and foster innovation in healthcare delivery.

📋 Description

• Drive measurable behavior change by identifying, testing, and scaling high-value customer engagement opportunities aligned to business, product, and digital priorities • Define customer-centric, data-driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics • Design and map end-to-end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints • Lead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings • Partner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch • Build trusted relationships with cross-functional partners to align strategy, remove obstacles, and accelerate impact • Translate insights into action by applying learnings to improve current campaigns and inform future strategies • Create clear internal documentation and communications that enable alignment, transparency, and shared learning • Manage approvals efficiently while maintaining momentum and quality

🎯 Requirements

• Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, agent, web, and mobile) • Experience in product marketing, customer relationship marketing, or a closely related discipline • Hands-on experience designing and executing direct-to-consumer behavior change initiatives • Strong written and verbal communication skills, with the ability to influence across levels and functions • Experience working in Agile or rapid test-and-learn environments • Comfort partnering with data and analytics teams to support both campaign measurement and strategic planning • Working knowledge of behavioral science principles and how they apply to customer engagement • A collaborative, growth-oriented mindset with a proactive approach to problem solving • Bachelor’s degree or equivalent practical experience (degree preferred, not required) preferred

🏖️ Benefits

• comprehensive range of benefits • health-related benefits including medical, vision, dental, and well-being and behavioral health programs • 401(k) • company paid life insurance • tuition reimbursement • a minimum of 18 days of paid time off per year • paid holidays