Paid Media Manager

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🕒 6 days ago

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HireBoost

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

🎯 Recruiter

🤝 B2B

👥 HR Tech

Recruitment • B2B • HR Tech

HireBoost is a recruitment platform that helps companies enhance their remote teams by hiring top talent in Latin America. By leveraging a network of highly qualified professionals, HireBoost enables businesses to save on operational costs and improves the hiring experience for both candidates and clients. The platform focuses on facilitating smooth collaboration and communication, ensuring that companies can connect with professionals who meet their technical and cultural needs while also providing a great candidate experience.

📋 Description

• Lead innovation initiatives across the Paid Media department, including AI tools, automation, testing frameworks, and process improvements. • Continuously evaluate emerging PPC trends, platform changes, and opportunities that can improve client performance. • Develop scalable systems, SOPs, reporting frameworks, and quality control processes. • Create and implement advanced testing strategies across Paid Search and Paid Social campaigns. • Identify opportunities to improve department performance, profitability, fulfillment quality, and client retention. • Partner with leadership to define and execute the long-term vision of the Paid Media department. • Lead by example and foster a culture of ownership, accountability, innovation, and continuous learning. • Provide direct support to PPC specialists through monthly 1:1s, bi-weekly SWOT sessions, and weekly team meetings. • Ensure campaigns follow best practices and drive measurable client value. • Act as the first point of contact for PPC-related client escalations before they reach the Director.

🎯 Requirements

• Strong understanding of PPC best practices across Search, Display, Video, Performance Max, and Paid Social. • Advanced expertise in Google Ads, Meta Ads, Microsoft Ads (Bing), YouTube Ads, and emerging advertising platforms. • Proven experience managing both Google Ads and Meta Ads at scale. • Deep understanding of campaign strategy, budget management, attribution, audience segmentation, and conversion optimization. • Strong knowledge of conversion tracking, GA4, GTM, CRM integrations, and offline conversion tracking. • Experience building and executing multi-channel paid media strategies. • Strong analytical mindset with the ability to interpret campaign data and identify growth opportunities. • Understanding of landing page optimization and Conversion Rate Optimization (CRO). • Excellent leadership, coaching, and team development skills. • Experience managing client escalations and driving strategic resolutions. • Strong communication skills (verbal and written). • Ability to collaborate cross-functionally with SEO, Web, CX, and Operations teams. • Highly organized, process-driven, and focused on continuous improvement. • Passion for staying ahead of industry trends, AI adoption, automation, and emerging marketing technologies.

🏖️ Benefits

• Remote Latam