Recruitment Marketing Specialist

Job not on LinkedIn

🕒 May 22

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎯 Recruiter

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Theoria Medical

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

☁️ SaaS

📡 Telecommunications

Healthcare Insurance • SaaS • Telecommunications

Theoria Medical is a leader in tech-enabled, value-based primary care, revolutionizing healthcare for senior living communities nationwide. The company employs a fully integrated model of care, combining primary care services with the latest technological advancements to offer a holistic and impactful healthcare experience for seniors. Their innovative offerings include remote patient monitoring, medical directorship, on-site medical staff, telemedicine, and workflow optimizations, all anchored by pioneering technologies like ChartEasy, ChatEasy, and ProphEasy. Theoria Medical is committed to enhancing patient outcomes through digital innovation and serves patients in skilled nursing, assisted living, and independent living settings across the United States.

📋 Description

• Develop and maintain the company’s employer brand across digital and social platforms. • Create compelling content showcasing company culture, employee stories, benefits, and career opportunities. • Ensure consistent employer brand messaging across all recruitment materials and channels. • Plan and execute recruitment marketing campaigns to support hiring initiatives and workforce growth. • Manage job advertising strategies across job boards, social media, email campaigns, and other sourcing platforms. • Coordinate targeted campaigns for high-volume, hard-to-fill, and specialized roles. • Design and produce recruitment-related content including social media posts, videos, graphics, career site content, email campaigns, and event materials. • Collaborate with internal stakeholders to gather employee testimonials and success stories. • Manage recruitment-focused social media channels and content calendars. • Monitor engagement metrics and optimize campaigns based on performance data. • Stay current on recruitment marketing trends, tools, and best practices. • Maintain and optimize the company careers page for engagement and conversion. • Improve the candidate journey through clear communication and engaging recruitment touchpoints. • Support initiatives that enhance candidate engagement and application completion rates. • Track and analyze recruitment marketing metrics such as source effectiveness, application conversion rates, campaign performance, cost-per-applicant, and candidate engagement. • Provide regular reports and recommendations to leadership and Talent Acquisition teams. • Support recruiting events including career fairs, campus recruiting, networking events, and virtual hiring events. • Assist with promotional materials and event marketing strategies.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Human Resources, Business, or related field. • 3+ years of experience in recruitment marketing, digital marketing, talent acquisition, or employer branding. • Experience managing social media and digital advertising campaigns. • Strong written and verbal communication skills. • Proficiency with marketing and design tools (e.g., Canva, Adobe Creative Suite, or similar). • Experience with ATS platforms and recruitment advertising tools.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development