Growth Marketing Manager

January 23

Toku

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Simplifying token compensation & tax compliance, globally.

11 - 50

Description

• Identify and develop new growth channels, and develop go-to-market strategies • Work closely with the founders, product, and engineering teams to create a unified approach to user growth and retention • Dive deep into our analytics to understand, test, and optimize what growth strategies work best across different user segments • Set clear KPIs, monitor progress, and drive the team towards achieving these metrics • Execute performance marketing strategy alongside the founders, bridging short-term execution and long-term vision • Conceptualize and implement comprehensive growth strategies that increase user acquisition, activation, retention, and upsell. Buying ads, targeting-retargeting profiles, and iterating quickly • Expand market awareness and adoption of existing products • Manage and execute campaign workflows, including segmentation and target management • Write content, and optimize SEO for the website/other channels • Own and drive all aspects of external media, including press releases, product landing pages, social media, and co-marketing with our partners • Be comfortable wearing multiple hats as the sole growth/marketing person at the company

Requirements

• 5+ years of relevant experience in performance and growth marketing • Powerful storyteller: written, verbal, and visual • Experience successfully developing, executing, and managing a performance marketing strategy with little oversight • In-depth knowledge of advertising platforms, such as Facebook Ads, Google Ads, LinkedIn, Twitter, and more • Experience planning and rolling out large-scale marketing campaigns and the ability to identify and drive improvements using a data-driven approach • Experience in market research, messaging, positioning, and branding • Experience in the SaaS industry and a startup environment is strongly preferred • Self-starter attitude and the ability to execute new ideas with autonomy • Ability to find the right balance between perfection and shipping quickly • Demonstrated ability to work cross-functionally, move fast, and tirelessly iterate on feedback • Someone who is excited to test, experiment, fail, and learn • A hustler mentality, founding a company or building side projects is a plus! • North America Time Zone

Benefits

• Remote-first work culture • Flexible working hours • Competitive salary • Competitive equity • Apple laptop