Senior Manager, Customer & Partner Marketing

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ToolsGroup

201 - 500 employees

🛒 Retail

💰 Private Equity Round on 2018-05

AI • Retail • Supply Chain

ToolsGroup is a global leader in AI-powered supply chain and retail planning software, providing solutions that enhance the resilience and performance of operations for retailers, distributors, and manufacturers. Their technology focuses on advanced probabilistic planning, inventory optimization, and dynamic data unification, enabling organizations to navigate uncertainty and improve decision-making with real-time data. With a commitment to maximizing revenue and profitability, ToolsGroup optimizes inventory management and enhances customer experiences through intelligent demand forecasting and planning.

📋 Description

• Own the programs that grow revenue from existing customers and partners. • Drive cross- and up-sell campaigns into the installed base. • Lead regional customer events (Decisive). • Build partner co-marketing that creates and progresses pipeline. • Design and run cross-sell / up-sell campaigns to expand within the installed base. • Build customer lifecycle and nurture programs that drive retention and expansion pipeline. • Coordinate and deliver regional Decisive customer events end-to-end: experience, logistics, sponsorship, budget, and recruitment. • Measure event ROI — attendance, satisfaction, influenced pipeline, and retention and advocacy impact. • Build and execute co-marketing with partners: joint campaigns, webinars, events and co-branded content. • Establish partner marketing cadences to source, track and progress partner-influenced and partner-sourced pipeline.

🎯 Requirements

• 5–7 years in B2B marketing with a proven track record running both customer marketing campaigns and events. • Proven partner / channel co-marketing experience, ideally including MDF/co-op programs. • Demonstrated experience with events from concept to execution and measurement, ideally running multiple or regional editions to a consistent standard. • Strong cross-functional program management — you're at your best coordinating many teams and moving parts toward a shared outcome. • Data-driven, with pipeline and attribution literacy (HubSpot / Salesforce). • Enterprise SaaS experience; supply chain, manufacturing or a comparable technical vertical a plus. • Excellent stakeholder management and communication skills. • Willingness to travel for the regional Decisive events and partner engagements.

🏖️ Benefits

• competitive compensation • vacation policy • excellent benefits • career growth opportunities

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