Growth Marketer Lead, Retention

April 30

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Trafilea Tech E-commerce Group logo

Trafilea Tech E-commerce Group

Life-Changing Brands

eCommerce • technology • retail • marketing • apparel

201 - 500

Description

• Establish a comprehensive returning customer journey, encompassing all stages, with a specific focus on retention opportunities. • Optimize communication through proprietary channels such as E-mail, SMS, and Push Notifications, as well as leveraging our loyalty program. • Enhance loyalty levels by utilizing data and insights while simultaneously improving key metrics such as Customer Lifetime Value (LTV), Repurchase Rates, Net Promoter Score (NPS), and purchase frequency, while minimizing unsubscribe rates.

Requirements

• Experience in CRM and Retention departments, demonstrating solid knowledge of customer segments and direct marketing channels. • Previous experience with Marketing and CRM Platforms or campaign managers for Own Channels operation within e-mail marketing and SMS channels, push notification is a plus. • Previous experience as a squad or multidisciplinary team leader. • Availability and flexibility to work, with excellent time management skills.

Benefits

• Not specified in the job opening

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