Director of Sales – East

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🕒 March 24

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Logo of TRIP

TRIP

51 - 200 employees

Founded 2019

👥 B2C

🧘 Wellness

B2C • Wellness

TRIP is a consumer wellness company and the world’s leading calming beverage brand, producing plant-powered drinks and supplements made with botanicals and adaptogens to help people unwind and support mental wellbeing. Founded in 2019, TRIP sells products globally through retail and direct channels, markets itself as a lifestyle and wellness brand, and emphasizes mental health, sustainable impact, and community engagement.

📋 Description

• Overseeing territory sales strategy, distribution expansion, and retail execution while building and leading a high-performing field sales team • Managing regional chains and independent accounts across multiple states • Driving distribution growth, optimizing trade spend, and strengthening TRIP’s presence at retail • Hiring, leading, and mentoring a high-performing field sales team • Implementing channel strategies that align pricing, shelving, and merchandising with brand goals • Managing P&L performance and evaluating ROI across promotions and account programming • Identifying trends and opportunities to grow category share and drive market expansion

🎯 Requirements

• 7–10 years of beverage or CPG sales experience across multiple channels • 5+ years leading field execution sales teams • Proven track record driving distribution and market growth • Strong experience with P&L management and sales analytics • Skilled at building retailer relationships and delivering sales presentations • Excellent leadership, communication, and organizational skills • Must have a reliable car, valid driver's license, registration, and proof of insurance • This role is open to U.S. citizens, permanent residents, or individuals authorized to work in the United States.

🏖️ Benefits

• Medical, Dental & Vision Insurance • Paid-Time-Off Program • Mindfulness support with Calm App membership and Employee Advisory Resources • 401k • Life Insurance • Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service • A range of voluntary benefits (Benefits listed may vary depending on the nature of your employment and/or work location)

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