Director of Sales

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🕒 March 24

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Logo of TRIP

TRIP

51 - 200 employees

Founded 2019

👥 B2C

🧘 Wellness

B2C • Wellness

TRIP is a consumer wellness company and the world’s leading calming beverage brand, producing plant-powered drinks and supplements made with botanicals and adaptogens to help people unwind and support mental wellbeing. Founded in 2019, TRIP sells products globally through retail and direct channels, markets itself as a lifestyle and wellness brand, and emphasizes mental health, sustainable impact, and community engagement.

📋 Description

• Drive strategic planning, account management, and relationship development to grow sales and market share across Kroger and Albertsons • Develop and implement comprehensive sales strategies for Kroger and Albertsons to achieve revenue and profitability goals • Build and maintain strong relationships with key stakeholders across Kroger and Albertsons, effectively communicating business goals and ensuring alignment • Monitor market trends, the competitive landscape, and consumer preferences within the functional beverage sector to identify opportunities for growth • Partner closely with marketing, product development, and supply chain teams to ensure alignment on sales initiatives, promotional programs, and retail execution • Establish and track key performance indicators (KPIs) to measure the success of sales initiatives, providing regular reporting and analysis to senior leadership • Oversee day-to-day account management activities, ensuring customer expectations are met and exceeded • Identify opportunities through trade and shopper marketing that amplify brand presence in-store and drive velocity, credibility, and exceptional execution

🎯 Requirements

• 8+ years of experience in sales management within the CPG industry, preferably in functional beverages or other high-velocity categories • Minimum 4 years calling on Kroger and Albertsons • Proven success managing large retail accounts and driving category growth • Experience leveraging Kroger 8451, SPINS, Nielsen, and Numerator • Strong leadership skills with the ability to motivate and inspire teams • Excellent communication, negotiation, and presentation skills • Analytical mindset with the ability to use data to drive decision-making • Experience with P&L management and financial reporting • Advanced knowledge of syndicated data to build effective sales strategies • Ability to travel as needed for client meetings and industry events • Must have a reliable car, valid driver's license, registration, and proof of insurance • This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

🏖️ Benefits

• Medical, Dental & Vision Insurance • Paid-Time-Off Program • Mindfulness support with Calm App membership and Employee Advisory Resources • 401k • Life Insurance • Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service • A range of voluntary benefits (Benefits listed may vary depending on the nature of your employment and/or work location)

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