Head of Marketing

Job not on LinkedIn

🔥 10 minutes ago

🇺🇸 United States – Remote

💵 $185k - $230k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Truv

WebsiteLinkedInAll Job Openings

51 - 200 employees

Truv unlocks the power of consumer-permissioned data to empower organizations to make confident decisions. With the safest and most reliable API connections to payroll accounts, it enables income, employment, and insurance verification for lenders while consumers benefit from quicker approvals and a better overall experience. As a one-stop solution powering income, employment, and insurance verification for the US workforce, it integrates with 50+ payroll providers and 9,200 directly with employers (10X industry average), including 120M working Americans, 96% of Fortune 1000 companies, 95% of the Federal Government, and 83% of the largest US private organizations.

📋 Description

• Full-Funnel Demand Generation: Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines. • PLG Strategy & Execution: Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion. • Messaging & Positioning: Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows. • Cross-Functional Collaboration: Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue. • Analytics & Optimization: Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact. • Team Leadership & Enablement: Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering. • Budgeting & Forecasting: Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.

🎯 Requirements

• 10+ years of experience in B2B SaaS marketing, including leading demand generation and PLG initiatives. • Has carried a quota and comes from a BDR or Sales background, with a revenue-owner's mindset toward pipeline and results. • Proven track record scaling marketing motion from early-stage inbound pipeline to enterprise and self-serve revenue growth. • Hands-on experience with PLG playbooks, driving growth with usage-based models, onboarding flows, and conversion optimization. • Deep expertise in marketing tech stack: CRM (HubSpot), MQL/PQL scoring, automation and enrichment tools (Clay), analytics dashboards, and heavy use of Claude Code in day-to-day workflows. • Comfortable writing code to build marketing tooling, automations, and experiments (vibe coding is fine) and working in GitHub. • Strong analytical mindset; proven experience in data-driven funnel optimization and attribution modeling. • Exceptional leadership skills with a history of building cross-functional teams and enabling SDR/BDR alignment. • Experience marketing fintech or verification solutions to financial institutions or lending verticals preferred.

🏖️ Benefits

• Fully remote • Competitive salary and equity package • Health, dental, and vision insurance • 401(k) • Flexible time off • Work with cutting-edge technology and innovative customers • Opportunity to shape the future of financial data access