Director of SEO - Healthcare Sector

May 2

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The New Leader in Healthcare Growth Marketing

marketing • healthcare marketing • managed care consulting • payor relations • healthcare advertising

51 - 200

Description

• We are seeking an exceptional Director of SEO specialized in the healthcare industry, including Hospitals, Behavioral Health, Senior Living, health tech, and more. The ideal candidate will bring over a decade of SEO expertise, including a strong background in integrating SEO and SEM at the forefront of changing search patterns. • Develop and implement advanced SEO strategies tailored for the healthcare sector, aiming to maximize visibility and patient engagement • Work closely with content teams to provide strategic SEO input on content development, ensuring all content is optimized for search engines from the outset • Manage technical SEO elements such as schema markup, sitemaps, redirections, and indexing to ensure optimal site performance and search engine accessibility • Stay abreast of the latest Google algorithm updates and adjust strategies accordingly to maintain and enhance search rankings • Design and execute content campaigns, backlinking strategies, and off-site linking initiatives to strengthen domain authority and search relevance • Optimize internal linking structures and site architecture to improve user experience and support SEO goals • Regularly engage with clients and stakeholders, adeptly handling complex inquiries and presenting strategic insights and results confidently and clearly

Requirements

• Minimum 10 years of experience in SEO, with a significant focus on the healthcare industry • Proven track record of Advanced SEO strategy development across a wide range of top tier clients, ideally at a top SEO/Digital Marketing agency • Experience working on websites with 100,000s to 1,000,000s of visits per month • Advanced SEO reporting and SEO analytics across a range of platforms • Preparation of high-level presentations suitable for delivery to C-Suite executives • Previous management and development of mid-level SEO practitioners • Proficient with CMS platforms such as WordPress, HubSpot, Sitecore, and Drupal to manage and optimize content effectively • Experienced in using call tracking platforms like CallRail and Call Tracking Metrics to analyze call-based lead generation and customer engagement • Skilled in SEO reporting, developing detailed reports that measure success and inform future strategies • Extensive knowledge of technical SEO, including schema, sitemaps, redirects, indexation, and taxonomy • Proven ability to stay updated with Google algorithm changes and the implications for SEO strategies • Experienced in deploying successful content, backlinking, and off-site linking campaigns • Strong understanding of content gap analysis, competitor analysis, and strategic SEO planning • Proficient with SEO and analytics tools such as Ahrefs, Google My Business, Google Search Console, and GA4 • Experience in managing paid search campaigns and integrating them with organic search efforts • Demonstrated ability to work with a diverse range of clients, adapting strategies to meet unique needs and goals

Benefits

• Competitive Salary • Health, Dental and Vision benefit packages to fit all types of lifestyles • Life, Short and Long Term Disability Insurance paid 100% by the company • FSA / HSA Options • 401(K) with a generous company match program • Flexible Paid Time Off (aka- unlimited) • Paid Parental Leave • Hybrid and Remote work schedules available • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) • Employee Referral Program