Growth Marketing Manager

🔥 20 minutes ago

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Uplift People Consulting

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎯 Recruiter

🤝 B2B

Recruitment • B2B

Uplift People Consulting is a global executive search and leadership advisory firm that helps organizations recruit senior leaders, build leadership pipelines, and develop executive careers. They combine analytics, technology, and human insight to deliver executive search, leadership development, executive coaching, talent market intelligence, and HR consulting across more than 60 countries. Uplift also runs executive career programs, webinars, and events to support both clients and candidates throughout leadership transitions.

📋 Description

• Own day to day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. • Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture. • Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results. • Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend. • Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers. • Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked. • Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next. • Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively. • Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance. • Maintain campaign naming taxonomy and organizational standards across all accounts.

🎯 Requirements

• Minimum 3 years hands-on experience managing Meta Ads at $10K+ weekly spend • Demonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on Meta • Experience with conversion tracking setup and debugging (Meta Pixel, CAPI) • Understanding of attribution models and the ability to explain why platform reported ROAS differs from blended ROAS • Experience managing creative testing at scale (3+ new assets per week) with a structured kill methodology • Track record of inheriting underperforming or disorganized accounts and turning them around • Proficiency in Excel/Google Sheets for performance analysis • Strong written communication in English for reporting and cross team coordination.

🏖️ Benefits

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