Marketing Analyst

March 28

Venafi

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Venafi solutions find, protect and secure machine identities for our hyper-connected world.

Digital Key and Certificate Management • Machine Identity Management • Encryption • Secrets Management • Encryption

201 - 500

💰 Private Equity Round on 2020-12

Description

• Translating business questions into easily consumable analyses and visualizations via Tableau and Excel • Providing data driven insights and recommendations for process improvements within sales and digital marketing to optimize the lead lifecycle and overall sales processes • Managing customer segmentation and targeting for both marketing campaigns and sales team prioritization • Outlining an accessible and reportable data structure across all go-to-market technologies along with the Sales Operations team such that the Enterprise Analytics team can quickly and easily develop insights from otherwise unstructured data • Collaborating with marketers to create measurement plans and reporting for campaigns/initiatives • Identifying website tagging and coding in support of business needs to implement and maintain integrity across sources of marketing data • Assisting Marketing Operations to properly design digital analytics setup and implement analytics tracking (Google Analytics, Marketo, etc.) • Working with marketing teams to develop A/B testing criteria and maintain a testing schedule to optimize campaigns

Requirements

• Are an expert in the advanced capabilities of Excel and Tableau • Are a data-driven individual with a strong business acumen and focus on analytical problem solving, data manipulation and data management skills • Have the ability to tell a story and influence with data that is relatable and understandable by peers and executives alike • Are creative and able to effectively visualize responses to complex business questions • Are flexible and can adapt quickly when priorities change • Are an incredibly organized master multitasker and know how to set goals, prioritize, and maintain focus when it comes to deadlines • Have experienced the transformation from premise to cloud-based product selling and worked in both low volume high value go-to-market environments and high-volume frictionless go-to-market environments. • Have fantastic interpersonal skills, are a great listener, and are willing to go the extra mile to ensure your internal customers’ success • Have an excellent technical understanding and can pick up new tools quickly • Possess BS/BA or equivalent knowledge and experience • Have 3+ years of marketing/sales operations/analytics experience • Have experience with any/all of the following technologies and/or data sources: Aviso, salesforce CRM & CPQ, Outreach, Gong, Marketo, Lean Data, DiscoverOrg, LinkedIn Sales Navigator, Google Analytics, Drift, DemandBase

Benefits

• Venafi pays 90% of the monthly premium for medical insurance and 100% of the monthly premium for dental, vision, life insurance, short and long-term disability, and accident insurance for both team members and their families. • Open time off policy • 12 holidays each year • 401(k) with company matching • Company HSA contribution • 2x salary employer-paid life insurance • Parental leave • Pet insurance • Fertility, adoption, and surrogacy benefits