Senior Performance Marketing Manager

April 25

Vidyard

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Vidyard is the easiest way to create, host, and share videos so you can keep connecting with customers and colleagues.

Video Analytics • Video Hosting • Video Sales Enablement • Video for Sales • Internal Communications Video

201 - 500

💰 $15M Debt Financing on 2019-12

Description

• Develop and execute comprehensive performance marketing strategies across paid channels such as SEM, paid social, display, and video • Own the end-to-end build and management of campaigns, including budget allocation, targeting, ad creative development, and performance tracking • Analyze campaign performance data to identify trends, insights, and optimization opportunities, and implement strategies to improve ROI and lead quality • Surface experimentation opportunities to iterate and improve campaign performance • Collaborate with cross-functional teams, including product marketing, content marketing, and sales, to align campaign messaging, creatives, and objectives with overall business goals • Work closely with business operations to develop and refine attribution models and recurring reports and dashboards • Communicate program results to cross-functional stakeholders • Lead day-to-day communications with third-party vendors and platform representatives to resolve issues, build roadmaps, and facilitate program success • Stay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage

Requirements

• 5+ years of hands-on experience in performance marketing, with a proven track record of driving user acquisition and revenue growth through paid channels • Strong analytical skills with proficiency in data analysis using tools such as Looker, Excel or similar platforms • Knowledge of how first-party data, conversion tracking, and attribution models work together • Expertise in managing and optimizing campaigns across multiple paid channels, with a focus on maximizing ROIs and lead quality • Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels • Creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement • Strong attention to detail • Results-oriented mindset with a focus on driving measurable business outcomes and delivering against growth targets

Benefits

• Competitive pay • Comprehensive, flexible benefits on day one* • Wellness allowance to spend on what's important to you • Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life • Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage* • Allowance to support your ongoing growth and development • Parental leave top-up • Paid volunteer hours • Employee resource groups to empower and drive change at Vidyard and in our communities • RRSP match* • Stock options • Flexible holiday program • Home office stipend