Senior Manager of Lifecycle Marketing

March 16

Vivian Company

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What Can Vivian Do For Your Business?

Water Filtration Systems • Custom Casework & Cabinetry • Food Service Equipment • Merchandisers & Candy Displays

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Description

• Own, develop and execute the lifecycle marketing strategy for Vivian Health • Lead, develop and coach a small team of lifecycle marketers into a world-class lifecycle marketing team • Work closely with paid marketing, data , product marketing, B2B marketing, Brand, product, sales and client success teams to align roadmaps and ensure cross functional success • Stay up-to-date on the latest trends in lifecycle marketing (strategy, framework, technology, tools, and analytics)

Requirements

• 7+ years of experience in lifecycle marketing, preferably in the healthcare industry. It’d be a plus if the candidate has both D2C and B2B lifecycle marketing experience • Proven track record of developing a lifecycle market strategy from the ground up, executing and scaling lifecycle marketing programs within high growth organizations • A strategic marketing leader but can also roll up the sleeves to execute in a fast-paced environment • A strong leader, coach and mentor who builds and grows high performing teams • Curious, analytical and data-driven. Strong inclination to ask “why” five times to get to the root cause of a problem • Familiar with test design and how to read result with stat sig • Prior experience with CRM platforms such as Braze and Iterable. Braze experience is a big plus • 2-sided marketplace experience would be a plus • Experience with mobile app life cycle marketing is a plus • Experience with job board / career site would also be helpful • Collaborative and ability to work effectively with cross-functional teams • Excellent communications skills and ability to communicate to executive audiences

Benefits

• Flexible Time Off • Comprehensive Health Insurance Plans including HSA and FSA Options • 401K Retirement Savings Plan with Generous Employer Match • Generous Parental Leave • Pre-tax Commuter Benefit Plan • Work from home stipend • Access to Corporate Discount Program • Pet Insurance