CRM Lead

Job not on LinkedIn

🕒 June 11

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Voy

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2022

👥 B2C

🧘 Wellness

B2C • Wellness

Voy is a healthtech company building a consumer-facing, vertically integrated care platform that delivers personalized treatment for life-impacting conditions such as weight loss, hormonal imbalance, menopause, hair loss, and TRT. Operating across the UK, Brazil and Germany, Voy centralises diagnosis, custom medications, specialist doctor services, behavioral-change support and end-to-end treatment management under one brand, serving hundreds of thousands to over a million members. The company positions itself as a B2C digital healthcare and wellness provider focused on extending healthy years of life.

📋 Description

• Own the CRM vision, strategy, and execution across FORMEL SKIN and VOY's health brands • Lead the development of customer lifecycle programs that drive acquisition, engagement, retention, reactivation, and customer lifetime value • Define and execute a best-in-class CRM and lifecycle marketing strategy • Own key CRM metrics including activation, retention, engagement, and customer lifetime value • Build, mentor, and scale a high-performing CRM team • Develop sophisticated segmentation, automation, and personalization strategies • Establish a rigorous testing culture across CRM channels • Partner closely with growth, product, medical, brand, data, and technology teams

🎯 Requirements

• 5+ years of CRM, lifecycle marketing, retention, or growth experience • Proven track record of scaling CRM functions and driving measurable impact • Deep expertise in CRM and marketing automation platforms (e.g., Customer.io, Braze, Iterable, Salesforce Marketing Cloud, Klaviyo) • Strong analytical and commercial mindset • Experience leveraging tools such as Tableau, Looker, GA4, SQL • Exceptional stakeholder management skills • Fluent in German and English

🏖️ Benefits

• 28 days vacation • NAVIT or Urban Sports Club membership • Employee discounts on our products • Professional development budget • Flexible working hours • Remote work allowance