Product Growth Marketing Manager

Job not on LinkedIn

🔥 14 minutes ago

🌐 Brazil, Mexico, +1 more countries – Remote

🇧🇷 Brazil – Remote 🇲🇽 Mexico – Remote 🇦🇷 Argentina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

WATI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

Consulting • Marketing • Artificial Intelligence

WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels.

📋 Description

• Participate in a standing weekly cadence with Product Managers to review the roadmap, feature performance, and usage data • Analyze customer adoption, usage, and behavioral data independently to identify expansion, upsell, and monetization opportunities • Build business cases, define target segments, and translate data insights into revenue • Produce positioning, messaging, in-product guides, content, or sales enablement as justified by validated opportunities • Turn validated opportunities into launch and expansion plans • Align sales, product, and marketing around go-to-market strategy and timelines • Use usage and behavioral data to identify customer-journey friction and drive measurable onboarding and activation improvements • Conduct ICP research and LATAM-specific market and customer analysis to inform the product roadmap and regional GTM strategy • Own product-led revenue KPIs including feature adoption, expansion/upsell revenue, monetization, activation, and conversion • Report results and insights to Product and leadership

🎯 Requirements

• Independently analyze product usage and behavioral data, build strategies from it, and drive measurable incremental revenue • Fluency with product analytics tools such as Amplitude, Mixpanel, Google Analytics, Looker, or similar • 5+ years of experience in B2B SaaS in product marketing, growth marketing, or a hybrid product/growth role • Hands-on experience partnering directly with Product Management on a recurring, structural basis • Proven track record of successful product or feature launches, ideally in a product-led growth motion • Strong analytical mindset and ability to work in dashboards and messaging documents • Excellent written and verbal communication skills • Ability to translate complex, data-backed insights into clear product messaging and collateral • Keen eye for design and user experience • Ability to collaborate with product management, sales, and marketing • Strong project management skills and ability to manage multiple initiatives • Self-motivated and proactive, with ownership and accountability • Passion for technology and awareness of industry and AI trends • Fluency in English, Portuguese, and Spanish • Bachelor’s degree in marketing, business, or a related field (MBA is a plus)