Senior Growth Marketer, AI-native

Job not on LinkedIn

🔥 31 minutes ago

🇮🇳 India – Remote

💵 ₹1.2M - ₹1.6M / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Weekday (YC W21)

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

👥 HR Tech

☁️ SaaS

Consulting • HR Tech • SaaS

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Drive inbound interest and brand discovery among target enterprise audiences, including CISOs, security architects, security leaders, and relevant decision-makers • Continuously develop, launch, measure, and optimise innovative growth experiments • Maintain a high velocity of experimentation by testing multiple ideas and approaches • Identify effective and repeatable strategies that generate meaningful awareness and inbound enquiries • Leverage generative AI, automation, no-code platforms, and emerging technologies to accelerate marketing execution • Create unconventional marketing initiatives, including AI-generated videos, technical explainers, interactive experiences, creative content, and community-driven campaigns • Independently build and launch landing pages, content assets, lightweight applications, and automated workflows • Track experiment performance, discontinue ineffective initiatives, and scale successful strategies • Focus on meaningful engagement, qualified inbound interest, and business outcomes rather than vanity metrics • Collaborate with sales, product, and leadership teams to identify opportunities and translate insights into growth experiments • Stay updated on emerging AI tools, technologies, platforms, and unconventional marketing approaches

🎯 Requirements

• Minimum 6+ years of experience • Strong experience in AI-driven growth marketing, B2B marketing, or go-to-market initiatives • Highly creative mindset with ability to identify unconventional opportunities and develop innovative marketing ideas • Hands-on use of generative AI tools, automation, and emerging technologies • Strong execution capabilities and ability to move from idea to launch quickly • Ability to independently build, test, and scale marketing experiments • Resourcefulness and ability to deliver results with limited resources • Self-directed approach with strong ownership and minimal dependency on detailed instructions • Comfortable experimenting, taking calculated risks, learning from failures, and iterating quickly • Strong analytical mindset with ability to measure outcomes and identify effective growth strategies • Curiosity and adaptability to understand new industries, technologies, products, and target audiences • Proven track record of building or launching creative projects, campaigns, tools, or initiatives • Must-have skills: AI, B2B Marketing, AI-Driven Growth Marketing, Growth Experimentation, Go-to-Market Strategy, Marketing Automation, Creative Campaign Development • Application requires sharing three created or launched projects, initiatives, or experiments, including inspiration, execution, results, and learnings • Marketing degree, traditional marketing background, advanced software engineering skills, and experience with specific marketing platforms are not mandatory • Cybersecurity experience is an added advantage but not essential

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