Head of B2C Growth

April 5

Apply Now

Get a free AI resume review

Welcome Pickups

WebsiteLinkedInAll Job Openings

Welcome is here to redefine the way people travel in new destinations #yourfriendontheground

Travel • Internet • E-commerce • Leisure

51 - 200

Description

• Lead the B2C marketing team, championing strategic planning and hands-on execution to meet global expansion goals. • Develop and execute comprehensive B2C marketing strategies across SEO, content, CRM, performance marketing, and social media. • Foster cross-departmental collaboration to align marketing strategies with broader business objectives and enhance customer engagement. • Manage and mentor a diverse marketing professional team, fostering a high performance culture and continuous growth. • Leverage analytics and data insights to inform strategic decisions, optimize marketing efforts, and enhance ROI. • Oversee a sizable marketing budget, ensuring strategic and efficient allocation of resources to maximize impact across channels. • Regularly assess, monitor, and report on key performance indicators, including customer acquisition cost, lifetime value, and return on ad spend. • Develop strategies to enhance customer retention rates and long-term engagement. • Stay informed about marketing trends, industry developments, and competitor activities to drive innovation and maintain a competitive edge.

Requirements

• Minimum 5-7 years of experience in B2C marketing roles, with a proven track record in SEO, CRM, and performance marketing. • Demonstrated success in hands-on execution of marketing strategies, showcasing the ability to manage key marketing initiatives and campaigns directly. • Experience in leading a team of 5+ members, with demonstrable success in achieving ambitious growth targets. • Experience in managing marketing budgets over 2 million EUR. • Bachelor’s degree in Marketing, Business, or related field. MBA or equivalent preferred. • Proven skills in leading and developing high-performing marketing teams. • Analytical Thinking & Data-Driven Mindset with a strong ability to analyze complex data and make informed strategic decisions. • Expert-level knowledge in SEO, CRM, and performance marketing. • Ability to develop and execute growth strategies while engaging in hands-on execution. • Excellent verbal and written communication skills, capable of effectively presenting strategies and results. • A flair for innovation and staying ahead of marketing trends and technologies. • Strong organizational skills to manage multiple marketing initiatives and campaigns efficiently. • Bonus Skills: Proficiency in advanced marketing tools such as Braze, Looker, Talon.One, and Digioh, demonstrated through significant growth and customer engagement.

Benefits

• Competitive salary package • Private Health Insurance Plan • Vibrant and fresh work environment at the center of Athens • Flexible work-from-home policy • The tools you need to successfully perform your daily tasks • The unique opportunity to join 'the next big thing' at the ground level